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Of Minerva Complex
TEAM4
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CONTENTS
���. Why Caffe Bene of HUFS
���. Introduction
���. SWOT
���. 4P
���. 4 Solutions
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Why Caffe Bene of HUFS
Opening in 2008 / Now 500 Branches
Star marketing and PPL
Branches in Manhattan & HUFS

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Brief Introduction of CAFFE BENE
Caffe + Bene + VCUS
= Good atmosphere
Belgium Waffle +
Italain Gelato + Coffee
Laboratory to develop new deserts
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Caffe Bene of HUFS
Not many people are visiting
NesCafe & Grazie vs Caffe Bene HUFS
Demerit of Location, Size, and lacking of Promotion Strategy
We visited there and realized what���s our agenda
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Location of the Caffe Bene in Minerva Complex hall.
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SWOT
Strength
Reliability due to Caffe Bene Franchise
Differential products such as Waffle and Gelato(Sticky Ice Cream)
European Style Caffe, Provide not only coffee, but also great atmosphere
Charging less on Caffe Bene HUFS
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SWOT
2. Weakne���(������)