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INDEX
�빋�넄猷⑦듃 蹂대뱶移�
01 �빋�넄猷⑦듃 蹂대뱶移� �냼媛�
02 4P 遺꾩꽍
03 SWOT 遺꾩꽍
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01
�빋�넄猷⑦듃 蹂대뱶移�
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01 �빋�넄猷⑦듃 蹂대뱶移� �젣�뭹 �냼媛�
Presentation
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蹂댄넻 ��섎낫�뱶移닳�숉븯硫� �윭�떆�븘瑜� �뼚�삱由ш린 �돺吏�留� �빋�넄猷⑦듃 蹂대뱶移대뒗 �뒪�썾�뜶�궛�씠�떎.
�궗�떎 �뒪�썾�뜶�룄 �윭�떆�븘 紐살�� �븡寃� 異붿슫 吏�諛⑹씠湲� �븣臾몄뿉
15�꽭湲곕���꽣 異붿슫 寃⑥슱�쓣 �굹湲� �쐞�븳 蹂대뱶移� �젣議곌�� 諛쒕떖�뻽�떎怨� �븳�떎. 洹몃윭�떎媛� �뒪�썾�뜶�쓽 諛쒕챸媛��씤 �삱�뒯 �뒪誘몄뒪媛� 1897�뀈 泥섏쓬�쑝濡� 蹂대뱶移대�� �긽�뾽�쟻�쑝濡� �젣議고븯湲� �떆�옉�뻽�떎.
洹몃뒗 �닔諛� �쉶�쓽 利앸쪟 怨쇱젙�쓣 嫄곗퀜 臾댁깋�쓽 �닾紐낇븳 蹂대뱶移대�� 留뚮뱾�뼱�깉怨�, �씠�뒗 ��쁀bsolute Pure Vodka���, 利� ��섏셿踰쏀븯寃� �닚�닔�븳 蹂대뱶移닳�� �씪怨� 遺덈━硫� �겙 �씤湲곕�� �걣�뿀�떎.
1980�뀈��� 珥� �빋�넄猷⑦듃 蹂대뱶移대뒗 �뒪�썾�뜶 �궡�닔�떆�옣留뚯쑝濡쒕뒗 留ㅼ텧�쓣 �솗����븯湲� �뼱�졄�떎怨� �뙋�떒�빐 �꽭怨� 吏꾩텧�쓣 �떆�룄�뻽�떎.
洹� 泥� 踰덉㎏濡� �궪��� 怨녹씠 �떥援щ젮 蹂대뱶移닿�� ���遺�遺꾩씠�뿀�뜕 誘멸뎅 �떆�옣�씠�뿀�떎. 洹몃━怨� 洹� �씠�썑濡� 吏�湲덇퉴吏� 誘멸뎅�쓣 �꽆�뼱 �꽭怨꾩쟻�씤 蹂대뱶移댁쓽 �젅����옄濡� �옄由ы븯怨� �엳�떎.
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02
4P 遺꾩꽍
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02 4P遺꾩꽍
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Product : �젣�뭹 遺꾩빞�뿉�꽌�쓽 李⑤퀎�솕
�뒪�썾�뜶 �궓遺��쓽 怨좉툒 諛� �궛吏��씤 �븘�썑�뒪�뿉�꽌 �깮�궛�맂 怨좉툒 寃⑥슱諛��쓣 �궗�슜
�궗�슜�릺�뒗 諛��뿉�뒗 鍮꾨즺��� �궡異⒱��(�깮�왂)
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Promotion : 1.李쎌“�쟻 �냼�넻
�빋�넄猷⑦듃 蹂대뱶移대뒗 愿묎퀬 吏�硫댁쓣 �넻�빐 議� �젅�끉, 踰좊Ⅴ�궗泥�, 諛깅궓以� �벑 �떎�뼇�븳 �꽭怨꾩쟻 �삁�닠媛��뱾�뿉寃� �옄�쑀濡쒖슫 李쎌“�쟻 �떎�뿕�쓣 �뿀�슜�븿�쑝濡쒖뜥 �떒�닚�븳 二쇰쪟����뜕 蹂대뱶移댁뿉 ��섏갹議겸�숈�� ��섍퀬湲됤�숈쓽 �씠誘몄��瑜� �뜤�엯�옄 �닔 �엳�뿀�쓬
諛깅궓以��쓽 �옉�뭹
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02 4P遺꾩꽍
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Promotion : 1.李쎌“�쟻 �냼�넻
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02 4P遺꾩꽍
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Promotion : 1.李쎌“�쟻 �냼�넻
�떆���瑜� �씫�뒗 珥뚯쿋�궡�씤�쓽 �떆媛곸쑝濡� �떦�떆�쓽 �궗�쉶 �듃�젋�뱶瑜� �닚諛쒕젰 �엳寃� 諛섏쁺�븿�쑝濡쒖뜥 蹂대뱶移대줈�꽌�뒗 �긽�긽�븷 �닔 �뾾�뜕 ��섏삁�닠�쟻 �븘�슦�씪��숇�� 媛뽰텛寃� �맖.
1999�뀈 �븳 �빐 Y2K臾몄젣濡� �뼚�뱾�뜦 �뻽�뿀�떎.
�빋�넄猷⑦듃�뒗 �뵒吏��꽭�쓣 �긽吏뺥븯�뒗 �닽�옄 0怨�1�쓣
�솢�슜�븯�뿬 �빋�넄猷⑦듃�쓽 蹂� 紐⑥뼇�쓣 �삎�긽�솕, 洹�
�솕�젣嫄곕━瑜� �썙瑜��븯寃� �냼�솕�빐 �궡�뿀�떎.
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02 4P遺꾩꽍
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Promotion : 1.李쎌“�쟻 �냼�넻
�젅�씠嫄댁씠 怨좊Ⅴ諛붿돋�봽��� 留뚮궇 �븣留덈떎
�빋�넄猷⑦듃�뒗 �씠 愿묎퀬瑜� 吏묓뻾�뻽�떎.�깋�쟾 泥댁젣媛� �쑀吏��릺�뜕 80�뀈��� �떦�떆
�몢 �젙�긽(Summit)�쓽 留뚮궓�쑝濡� �씤�빐 �룊�솕�쓽 遺꾩쐞湲곌�� 議곗꽦�릺湲곕�� 諛붾씪�뒗 留덉쓬�씠 �젙�긽(Summit)�뿉 �븠�븘 �엳�뒗 鍮꾨몮湲곕줈 �몴�쁽�릺�뼱 �엳�떎.
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02 4P遺꾩꽍
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Promotion : 1.李쎌“�쟻 �냼�넻
�뒪�븘踰꾧렇媛� 誘멸뎅 �쁺�솕�삊�쉶濡쒕���꽣 洹몄쓽 �뾽�쟻怨� 紐낆삁瑜� 湲곕━�뒗 �긽�쓣 諛쏆븯�쓣 �븣 �빋�넄猷⑦듃 �뿭�떆 洹몄쓽 �뾽�쟻�쓣 湲곕━�뒗 愿묎퀬瑜�
吏묓뻾�뻽�떎.��섏빊釉붾┛��숈뿉�꽌��섏돭�뱾�윭由ъ뒪�듃��숈뿉
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