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INDEX
1. ȨÇ÷¯½º ±â¾÷¼Ò°³
2. ȨÇ÷¯½º SWOTºÐ¼®
3. ȨÇ÷¯½ºÀÇ °æÀï¿ìÀ§Àü·«
(1) ¿ø°¡¿ìÀ§ Àü·«
(2) Â÷º°È Àü·«
4. ȨÇ÷¯½º STPºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
5. ȨÇ÷¯½º ¸¶ÄÉÆùͽº 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
6. ÇâÈĽûçÁ¡
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ȨÇ÷¯½º±â¾÷¼Ò°³
01
Part
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01
Part
±â¾÷¼Ò°³
Home plus
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01
Part
±â¾÷¼Ò°³
Home plus
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01
Part
±â¾÷¼Ò°³
Home plus
139
130
96
2012³â 6¿ù ±âÁØ
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01
Part
±â¾÷¼Ò°³
Home plus
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SWOTºÐ¼®
02
Part
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SWOT
analysis
S
W
O
T
-¡¦(»ý·«)
|
DE_24_
04
Part
Positioning
STP
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04
Part
Positioning
STP
´Ù¾çÇÑ »çȸ°øÇå È°µ¿À» ÅëÇÑ À̹ÌÁö Á¦°í
TV±¤°í ¹× Áßµ¶¼º °ÇÑ CM¼ÛÀ¸·Î Ä£±Ù°¨ Çü¼º
SNS È°¿ë
°¡»ó ½ºÅä¾î È°¿ë
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4P ¸¶ÄÉÆà MIX
05
Part
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05
Part
Product
4P Marketing mix
Product
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05
Part
Price
4P Marketing mix
Price
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05
Part
Place
4P Marketing mix
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Promotion
4P Marketing mix
05
Part
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ÇâÈĽûçÁ¡
06
Part
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½Ã»çÁ¡
Home plus
06
Part
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½Ã»çÁ¡
Home plus
06
Part
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½Ã»çÁ¡
Home plus
06
Part
º¹ÇÕ ¼îÇθô
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_NOTES_1_
2
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3
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4
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5
_NOTES_5_
6
_NOTES_6_
7
_NOTES_7_
8
_NOTES_8_
9
_NOTES_9_
10
_NOTES_10_
ÇÁ¶óÀ̽º ÄÆ Á¤Ã¥(°¡°ÝÅõÀÚ)
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ÀϽÃÀûÀÎ ¼¼ÀÏ°¡°Ý Á¦°øÀÌ ¾Æ´Ñ Áö¼ÓÀûÀÎ °¡°ÝÀÎÇÏ Á¤Ã¥À» ÅëÇØ Àå±âÀûÀÎ °í°´ÀÇ ½Å·Ú¸¦ À̲ø¾î³¿.
Àå¹Ù±¸´Ï °¡°ÝÁ¦µµ
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