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애플 Apple 경영전략분석,SWOT,5force분석(영문레포트)

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Apple
Contents

1. About Apple

2. SWOT CASE

3. corporate strategy

4. Conclusion & Recommendation

1. About Apple
Apple Inc.
Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers.
The company`s best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad.
Source : www.apple.com
Name
Apple Inc.
Industry
Computer hardware, software
Consumer electronics
Digital distribution
Founded
April 1, 1976 by Steve Jobs and Steve Wozniak
Headquarter
Apple Campus 1 Infinite Loop Cupertino, California, U.S.
Area served
Worldwide
Employees
49,400 (2xxx)
Table1 ) Basic information of Apple Inc.
Product of Apple Inc.
MacBook, MacBook Pro, Power Mac G5, iMac, Mac mini, iPod, iPod …(생략)

1985 Jobs and Sculley have a “falling out” Jobs fired & Sculley becomes CEO Bill Gates wants to buy Mac O/S, Sculley says No, Gates buys DOS from IBM

1976 Apple started in a garage in Santa Clara, CA by Steve Wozniak and Steve Jobs A easy to use PC for small computer users

2007 Apple Computer, Inc. shortened its name to simply Apple, Inc Introduced ‘iPhone’



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Regist : 2015-09-04
Update : 2015-09-04
FileNo : 15090505

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