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_SLIDE_1_
마케팅 POWER P&G의 전략
마케팅의 교과서 P&G의 전략 분석 P&G의 마케팅
_SLIDE_2_
REASON
_SLIDE_3_
Situation Analysis
INDEX
P&G Marketing Kingdom
1
2
Examples
3
P&G
_SLIDE_4_
P&G
1
P&G 기업 전반에 대한 소개
COMPANY OUTLINE
PRODUCT
MISSION & VISION
MANAGEMENT PHILOSOPHY
_SLIDE_5_
GLOBAL COMPANY
P&G
1
P&G COMPANY OUTLINE
P&G는 세계적으로 성공한
기업이며, 마케팅으론 독보적인 기업이다.
MORE THAN 3 HUNDRED BRANDS
140 DIFFERENT COUNTRYS
5 BILLION CUSTOMERS
_SLIDE_6_
2
MISSION & VISION
P&G VALUES
MISSION
`` INTEGRITY
`` PASSION OF WINNING
`` LEADERSHIP
`` OWNERSHIP
`` TRUST
VISION
`` THE INDUVIDUALS MUST BE RESPECTED
`` COMPANY AND INDUVIDUALS WORK FOR GENERAL PROFITS
`` FOCUS…(생략)
1.Diversification
2. Research
3. Innovation
4.Brand building
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New regulations
2.Customer concentration
1.Diversification
Now
P&G Situational analysis
Strength, Weakness, Opportunities, Threats
_SLIDE_12_
3
P&G 4Ps
4P의 기능은 MARKETTNG 의 중심적 기능으로
상호 보완적이며 종합적인 기능으로
작용해야 할 것이다.
PRODUCT, PLACE, PRICE, PROMOTION
P&G tries to make products that customers really need, not just a new product to reach the sales goal.
-[Beauty & Glooming Brands]
-[Household Care Brands]
4PS 1. PRODUCT
P&G puts products on the market by cooperating with major retail outlets.
-Partners & Suppliers
4PS 2. PLACE
1. Strategy considering customers’ needs.
2. High-priced strategy and no negotiation
4PS 3. PRICE
Lessons for effective TV advertising
Lessons for effective print ad
= Word-of-mouth marketing
Case of successful wom marketing
4PS 4. PROMOTION
P&G Situational analysis
``
_SLIDE_13_
P&G Marketing Core competence
and Examples
3
P&G 마케팅 사례
Enhance Brand value
Localization
Distribution
_SLIDE_14_
Core competenc
인 쇄
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P&G 피앤지 마케팅SWOT,STP.4P사례분석 영문레포트.pptx
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