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1. Çö´ëÄ«µå ±â¾÷ ÇöȲ
About Hyundai Card
Çö´ëÄ«µå ¿¬Çõ
½ÃÀå Á¡À¯À² & ÀÎÁöµµ
2. Çö´ëÄ«µå STPÀü·«
Segmentation
Targeting
Positioning
3. Çö´ëÄ«µå ¸¶ÄÉÆùͽº 4PÀü·«
Product
Price
Place
Promotion
4. Çö´ëÄ«µå Service Marketing
5. Çö´ëÄ«µå CRMºÐ¼®
6. Çö´ëÄ«µå ¹®Á¦Á¡°ú ÇØ°á¹æ¾È
Promotion Problem And Solution
Product Problem And Solution
INDEX
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1.
1. Çö´ëÄ«µå ±â¾÷ ÇöȲ
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About Hyundai Card
»ç¾÷Á¾·ù
½Å¿ëÄ«µå¾÷ ¹× ÇҺΠ±ÝÀ¶¾÷
±×·ì»ç
Çö´ë±â¾ÆÀÚµ¿Â÷
¼³¸³½Ã±â
1995³â 6¿ù 15ÀÏ
±â¾÷À¯Çü
¿ÜºÎ°¨»ç¹ýÀÎ
À¯°¡Áõ±Ç½ÃÀå»óÀå¹ýÀÎ
¿Ü±¹ÀÎÅõÀÚ±â¾÷(¹Ì±¹)
±â¾÷´ëÇ¥
Á¤Å¿µ
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Çö´ëÄ«µå ¿¬Çõ
1995³â ´ë¿ì±×·ìÀÌ (ÁÖ)´ÙÀ̳ʽºÅ¬·´ ÄÚ¸®¾Æ ¼³¸³
2001³â ÇöÀçÀÇ »óÈ£ Çö´ëÄ«µå·Î »óÈ£¡¦(»ý·«)
|
n
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Corporate Social Responsibility
Promotion
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4.
4. Çö´ëÄ«µå Service Marketing
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Service Marketing
Design Library
Finance
shop
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5.
5. Çö´ëÄ«µå CRMºÐ¼®
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CRM Program
_SLIDE_23_
6.
6. Çö´ëÄ«µå ¹®Á¦Á¡°ú ÇØ°á¹æ¾È
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Ÿ°Ù È®´ë
Promotion Problem And Solution
_SLIDE_25_
Ÿ°Ù È®´ë
Promotion Problem And Solution
_SLIDE_26_
Ÿ°Ù È®´ë
Product Problem And Solution
_SLIDE_27_
Ÿ°Ù È®´ë
Product Problem And Solution
_SLIDE_28_
Thank
You
_NOTES_1_
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2
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Çö´ë±â¾ÆÀÚµ¿Â÷ÀÇ ±×·ì»ç·Î Á¤Å¿µ »çÀåÀÌ Çö´ëijÇÇÅ»°ú ÇÔ²² ±â¾÷´ëÇ¥¸¦ ¸Ã°íÀÖ½À´Ï´Ù. Çö´ëÄ«µå Á߽ɿ¡´Â ¸¶ÄÉÆÃÀÌ ÀÖ´Ù.
Á¤Å¿µ »çÀåÀº ÀÌ¹Ì Æ²À» ±ü âÀǷ°ú ½ÇÇèÁ¤½ÅÀ¸·Î À¯¸íÇÕ´Ï´Ù. ±×ÀÇ °æ¿µÅµµ´Â ±â¾÷Àü¹ÝÀÇ Á¤Ã¼¼º¿¡µµ Å«¿µÇâÀ» ¹ÌĨ´Ï´Ù.
±×·¡¼ Çö´ëÄ«µåÇÏ¸é ¹«¾ùÀΰ¡ ´Ù¸£´Ù´Â ±â´ë°¨À» ½É¾îÁÝ´Ï´Ù¶ÇÇÑ SNS, ºí·Î±×, µðÀÚÀÎ, °ø°£, Çà»ç, ¼ºñ½º, ¼Àû, ¹®È µîÀ»
ÅëÇÑ Àü¹æÀ§ÀûÀÎ ¸¶ÄÉÆÃÀü·«À» ½ÇÇàÇÏ¸é¼ °í°´¿¡°Ô °¨µ¿À» ¼±»çÇÏ°í ÀÖ½À´Ï´Ù.
4
_NOTES_3_
2001 ´ÙÀ̳ʽºÅ¬·´ÄÚ¸®¾Æ¸¦ ÀμöÇÏ¿© Çö´ëÄ«µå¸¦ ¼³¸³ÇÕ´Ï´Ù. 2005³â GE¿Í Àü·«Àû Á¦ÈÞ·Î ¶Ù¾î³ ¸®½ºÅ© °ü¸® ½Ã½ºÅÛÀ» µµÀÔÇØ Çö´ëÄ«µå¿¡ ´ëÇÑ ½Å·Ú¼ºÀ» ³ôÀÌ°í ÀÖ½À´Ï´Ù. ¼±Áø ±ÝÀ¶±â¹ý µµÀÔÀ» ÅëÇØ ±ÝÀ¶ ¾ÈÁ¤¼ºÀ» ³ôÀÌ Æò°¡ ¹Þ¾î ¿Ü±¹ ½Å¿ëÆò°¡ ±â°üÀ¸·Î ºÎÅÍ ÀÎÁ¤À» ¹Þ°í ÀÖ½À´Ï´Ù.
¼±»çÇÏ°í ÀÖ½À´Ï´Ù.
5
_NOTES_4_
6
_NOTES_5_
Çö´ëÄ«µå´Â ¼Òµæ¼ö