잠바주스 마케팅전략분석과 SWOT,STP,4P분석및 잠바주스 브랜드분석(영문레포트)식품요식기업분석

잠바주스 마케팅전략분석과 SWOT,STP,4P분석및 잠바주스 브랜드분석(영문레포트)

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잠바주스 마케팅전략분석과 SWOT,STP,4P분석및 잠바주~.docx [Size : 94 Kbyte ]

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Contents

1. Introduction

1) Why do we choose this brand

2) Introduction to Jamba Juice

2. SWOT Analysis.

1) Strengths

2) Weaknesses

3) Opportunity

4) Threat

3. STP

1)Segmentation

2)Targeting

3) Positioning

4. 4Ps analysis

1) Promotion

2) Product

3) Price

4) Place

5. Strategies

1) Color Marketing

2) SPC Affiliates through Affiliate Marketing

3) SNS Marketing

4) Providing Oranges for Free

6. Conclusion

Introduction

1)Why Do We Choose This Brand

The topic ...

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Contents

1. Introduction
1) Why do we choose this brand
2) Introduction to Jamba Juice

2. SWOT Analysis.
1) Strengths
2) Weaknesses
3) Opportunity
4) Threat

3. STP
1)Segmentation
2)Targeting
3) Positioning

4. 4Ps analysis
1) Promotion
2) Product
3) Price
4) Place

5. Strategies
1) Color Marketing
2) SPC Affiliates through Affiliate Marketing
3) SNS Marketing
4) Providing Oranges for Free

6. Conclusion
Introduction

1)Why Do We Choose This Brand
The topic of this project is Jamba Juice, a smoothie brand that first started at America. Recently, there are an advance in cafe culture and the heightened awareness of ‘Well-being’ in Korea. In accordance with current social trend, people also become interested in smoothie.
According to a survey, 16% of Korean college students choose smoothie as their most favorite drink.Smoothie is a kind of drink that made of fruits, milk, ice cream, etc. This drink became known to Korea customers in 2003, when Smoo…(생략)

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