Marketing Analyze
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¥°. CJǪµåºô ±â¾÷¼Ò°³
1. History
2. Vision and Mission
3. Objectives or Goals
¥±. CJǪµåºô ±â¾÷ȯ°æºÐ¼®
1. Micro Environment
2. Macro Environment
¥². CJǪµåºô SWOT ºÐ¼®
1. Strength
2. Weakness
3. Opportunity
4. Threat
¥³. CJǪµåºô STP ºÐ¼®
1. Segmentation
2. Targeting
3. Positioning
¥´. CJǪµåºô ¸¶ÄÉÆùͽº 4PÀü·«
1. Product
2. Price
3. Place
4. Promotion
¥µ. ¸¶ÄÉÆÃÀü·« Æò°¡
¥°. CJǪµåºô ±â¾÷¼Ò°³
1. History
CJ Foodville is a compound word combining ¡®Food¡¯ and ¡¯Village¡¯, pursuing toward a comfortable, relaxing, and fun family restaurant where customers can feel the same way when enjoying having a meal with families and neighbors in the village.
CJ Foodville corporation started its business by opening a family restaurant business in 1994 and successfully launched a homegrown, Western-style family restaurant VIPS in 1997 to lay the foundation as a specialized food service¡¦(»ý·«)
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alization of Korean Food Culture.
3. Objectives or Goals
With its vision of ¡®Create the World of New Food Culture¡¯, CJ Foodville has been creating a place for everyone¡¯s happiness, providing healthy taste and devoted service. Further, based on its business skills and know-how, CJ Foodville launched ¡®CJ FoodWorld¡¯, a food culture theme park, where customers can experience 17 brands of CJ Foodville and CJ Cheiljedang at one place, at CJ Cheiljedang Center in 2xxx. As the first flagship store in food industry, CJ FoodWorld is leading food culture trend in Korea, creating a place for customers to experience all aspects of food industry from a space to cultivate food ingredients such as barley, to restaurants, cafe, bakery, supermarket, and cooking studio.
¥±. CJǪµåºô ±â¾÷ȯ°æºÐ¼®
1. Microenvironment
Company
CJ foodville is running theirs as chain form. CJ Foodville organization is divided food service department and franchise department. In addition, It is divided management S