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[Report]
Management Information System of SPC
“Happy Point Network”
Outline
[1] Definition about CRM
[2] Overview about SPC Corporation
[3] Need to apply “Happy Point Network”
[4] Merits and Demerits of Happy Point Card
[5] Comparison between Happy Point Card and CJ One Card
[6] Conclusion SPC group these days
[1] Definition about CRM
Customer relationship management (CRM)
Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processesprincipally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and c…(생략)
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ent world scenario with CRM solutions now easily available for small and medium businesses. In fact, there are also open source CRM software`s available throughout the vast internet such as Sugar CRM. These are budget friendly and are affordable for small medium sized businesses too.
Though the concept of open source CRM software sounds exciting, yet it must be remembered that the software is only as good if it can be adapted or utilized according to the business needs. If it is not customized, then it does not add the necessary value to businesses. Fortunately, it is not really difficult to locate companies that specialize in deployment of customized CRM solutions. Such companies assist businesses in customizing the CRM software as per the requirements of the business. If these CRM solutions are adapted well, then the need for maintaining dedicated technology teams diminishes saving costs for the businesses.
Management Information System
A CRM solution is the need of the hour for a
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[1000원] Management Information System of SPC `Happy Point Network,SPC,CRM,SPC사례,CRM사례.docx
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