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The Reverse positioned marketing
-Face the mainstream
`Index`
Ⅰ. Introduction
1.1 The reason why we chose this topic
1.2 The concepts and definitions of the Reverse positioned marketing
1.3 Comparison with existing marketing strategies
Ⅱ. Body
The cases of the Reverse positioned marketing
2.1 JetBlue Airways
2.2 In N Out Burger
2.3 Google
2.4 IKEA
Ⅲ. Conclusion
3.1 Characteristics of Reverse-Positioned marketing
3.2 Problems and solutions of Reverse-Positioned marketing
3.3 The suggestion
Ⅳ. References
Ⅰ. Introduction
The reason why we chose this topic
Today, companies said they have done the differentiation strategy, but only to add new features to the product and try to increase the kinds of products. The blind differentiation strategy for differentiation finally has results that making similar or same products. It just imitates each other in the similar strategies. It`s not the real meaning of differentiation, but it is just the wor…(생략)
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d what is reverse positioning brand, how to be used in which forms in the markets and how to be developed in the future. Specially, as it is difficult to define the definition clearly, we will help understanding through the various examples.
The concept and definition of reverse brand marketing
Reverse marketing means literally thinking upside down. This creativity is not just the common sense and thinks about it unlike the stereotype that anyone ever think about is a marketing technique to find the ones that supposedly have not seen. This discovers the consumer`s potential needs, and stimulates them to move consumer`s hearts, and is to be able to lead you into buying.
To use this technique, it is important to look at various angles rather than one prospect when we see the same phenomenons and it needs to escape in the stereotypes and common ideas. To see in the new prospects, you should be able to use other ways rather than existing. At the same time, you can preserve to fail.
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