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Delta Grand Pacific hotel ( �뤎 Westin Grand Skhumvit)
CONTENTS
DGP �냼媛�
諛⑹퐬 �궡 寃쎌젣�긽�솴
DGP SWOT 遺꾩꽍
DGP 寃쎌웳�긽�솴
DGP 寃쎌웳�쟾�왂
�뼳 �뙋留� 留덉���똿 遺��꽌
�뼳 怨좉컼�봽濡쒗뙆�씪
�뼳 湲고쉶瑜� �넻�븳 �뙋留ㅼ쟾�왂
5. Tutorial
Delta Grand Pacific
�꽕由� : 1993�뀈
�궗�뾽�쐞移� : �깭援� 諛⑹퐬�쓽 �닔荑곕퉿 以묒떖
20痢� 洹쒕え�쓽 complex鍮뚮뵫 �궡
寃쎌쁺諛⑹떇 : DHR 怨� SA
�궗�뾽�쟾�왂 : 4-�꽦湲� �떆�꽕 5-�꽦湲� �꽌鍮꾩뒪 �젣怨�
�빑�떖怨좉컼 : 鍮꾩쫰�땲�뒪 , 愿�愿묎컼
二쇱슂 �닔�엯�썝泥� - 60%: �닕諛� 諛� 鍮꾩쫰�땲�뒪 �꽌鍮꾩뒪
40%: �떇�궗 諛� �쓬猷뚯꽌鍮꾩뒪
�떆�꽕�쁽�솴
�뒪�깲�떎�뱶
�뵒�윮�뒪
�떆洹몃땲泥�
�떆洹몃땲泥� �뒪�쐞�듃
濡쒖뻹 �뒪�쐞�듃
94EA
223EA
62EA
10EA
1EA
媛앹떎 �떆�꽕
IDD�쟾�솕, �깋�옣怨�, �쐞�꽦 諛� 耳��씠釉� TV,�뵒吏��꽭湲덇퀬,而ㅽ뵾硫붿씠而�, �뿉�뼱而�, 誘몃땲 諛�
遺���� �떆�꽕
�룞,�꽌�뼇�떇 �젅�뒪�넗�옉怨� �뵾�븘�끂 諛�, 媛��씪�삤耳�,8媛쒖쓽 �뿰�쉶�떎怨� �쉶�쓽�떎, �닔�쁺�옣,�뿬�뒪�겢�읇, 鍮꾩쫰�땲�뒪 �꽱�꽣
諛⑹퐬 �궡 寃쎌젣�긽�솴
1995 �깭援� 寃쎌젣�꽦�옣
諛⑹퐬 寃쎌젣, �궗�쉶 �쟻
蹂��솕
鍮꾩쫰�땲�뒪 諛� ���洹쒕え 愿�愿묐룄�떆 �벑�옣
�샇�뀛�궛�뾽 寃쎌웳 �떖�솕
怨듦툒 �닔�슂珥덇낵 �쁽�긽
Delta Grand Pacific
DGP SWOT遺꾩꽍
媛뺤젏(Strengths)
�빟�젏(Weakness)
�궡遺�(�옄�썝)
遺꾩꽍
�슚怨쇱쟻�씤 �궡遺�留덉���똿�뿉 �뵲瑜�
�뙋留ㅻ���꽌�쓽 �궙��� 吏곸썝�쉶�쟾�쑉
理쒖긽�쐞 �꽌鍮꾩뒪 �젣怨�
�빆怨듭궗��� �듅臾댁썝 �닾�닕 怨꾩빟(15%)
媛앹떎 �슂湲� 梨낆젙�쓽
遺덉븞�꽦
湲고쉶(Opportunities)
�쐞�삊(Threats)
�쇅遺�(�솚寃�)
遺꾩꽍
�깭援��쓽 寃쎌젣諛쒖쟾
諛⑹퐬�쓽 二쇱슂 愿�愿� 諛� 鍮꾩쫰�땲�뒪
援ъ뿭�뿉 �쐞移�
諛⑹퐬�궡 �샇�뀛�떆�옣�쓽 ���(�깮�왂)
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es in factor costs-wages and cost of capital
Expanding and exploiting scale economies in each activity
Sharing of investments and costs across markets and business
Managing risks through multinational flexibility
Managing different kinds of risks arising from market or policy-introduced changes in comparative advantages
of different countries
Balancing scale with strategic and operational flexibility
Portfolio diversification of risks and creation of options and side bets
Innovation, learning & adaptation
Learning from societal differences in organizational and managerial processes and systems
Benefiting from experience cost reduction and innovation
Shared learning across organizational components in different products, markets, or business
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