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HANA TOUR
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Contents
Introduction of Travel Industry
Introduction of Hana Tour
Analysis of SWOT
Analysis of Five Force Model
2 x 2 Matrix
Our Strategy
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Introduction of Travel Industry
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History of Travel Industry
1947, Beginning of travel airways,
Domestic travel starts.
2. 세방 travel agencies
1960, a private enterprise established.
Primary duty : sold flight and railway tickets.
3. 1961,
Law of Tourism Industry Promotion established.
4. 1986, Liberalization of international tourism
5. 1990, Beginning of internet travel industry
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The Condition of Korean travel agency
출처 : 한국관광협회중앙회
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Prospect of Travel Industry
Increasing of direct dealing
between buyers and suppliers (e.g. Hotel & Airline)
Diversification of airline tickets’ sales approaches
Entry of diverse markets
Entry of foreign country agency
Diversification of travel Products
New type of trave…(생략)
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orks
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Management Philosophy
1. Changing and Innovation
2. Management of focusing on Human.
3. Clear management
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B2B2C Model
new business model through partner ship.
if A customer make online reservation , partner is selected.
Services combined.
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Hana Tour’s Purpose of strategy
customer`s happy and increase of loyal customer.
2. Business diversification
3. No.1 of ordinary income,
market share,
number of customers
4. A valuable company to
get together.
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SWOT
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Analysis of SWOT
High brand awareness
Economy of scale
Wide array of products
Strong finance
Low profitability
Similarities in Package Tour
High Price
Zero commission
5 Work Days
Korean Wave
Soaring oil price
Sensitiveness
on economy change
S
W
O
T
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Five Force Models
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Five Force Models
Buyers
High
Buyers choice the product freely
Buyers don’t have any chan
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