|
_SLIDE_1_
Franchise
COFFEE
house
학번 이름
_SLIDE_2_
Franchise Coffee house
1. New product strategies
2. Product bundle pricing
3. Item differentiation
4. 2nd degree price discrimination
Body
Introduction
INDEX
Conclusion
Implications
_SLIDE_3_
Coffee franchise market
New product strategies
Bundle pricing
Item differentiation
price discrimination
Implications
(1) Coffee&franchise cofee market
Coffee franchise market
Men should be like coffe, hot sweet and strong-Dutch proverb
It was a pleasant cafe, warm and clean and friendly, and I hung up my old water-proof on the coat rack to dry and put my worn and weathered felt hat on the rack above the bench and ordered a cafe au lait. The waiter brought it and I took out a notebook from the pocket of the coat and a pencil and started to write.”- Hemingway
Baha, napoleon
_SLIDE_4_
Coffee franchise market
New product strategies
Bundle pricing
Item differentiation
pric…(생략)
|
Market skimming pricing
(1) concept
Charge Initial price high
Characteristics
No competitors in the market (They should not enter in the early stage)
Consumers are inelastic → early adopters
The quality and price must meet the consumer satisfaction
_SLIDE_8_
Market skimming pricing
(2) Analysis of Korean coffee brand
Comparing the size
small/large
Most united
Comparing with the original price
Average 5000won
Average 5440won
Recently caffebene released summer season menu
Coffee franchise market
Bundle pricing
Item differentiation
price discrimination
Implications
New product strategies
_SLIDE_9_
Targeting inelastic consumers
Coffee franchise market
Bundle pricing
Item differentiation
price discrimination
Implications
New product strategies
1. Market skimming pricing
(2) Analysis of Korean coffee brand
_SLIDE_10_
Target market
Bundle pricing
Item differentiation
price discrimination
Implications
Coffee franchise market
New product
ٷΰ
커피시장,커피산업,프렌치카페,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장~.pptx
[Size :
4 Mbyte
]
ٱ
