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_SLIDE_1_
1
Corporate Managerial Accounting- Samyang food-
_SLIDE_2_
Agenda
Corporate Information
Industry Analysis
Business Activity Analysis
Redesigning & Suggestion
2
_SLIDE_3_
Agenda
3
Corporate Information
Industry Analysis
Business Activity Analysis
Redesigning & Suggestion
_SLIDE_4_
Samyang mainly provides Ramen in Korean market.
Samyang Total Market
Market size and Share2)
(billion
won)
Ramen
Snack
dairy
Jang
Sales
(2xxx)
235.7
12.7
19.6
7.1
Percatage
86.2%
4.6%
7.2%
2.6%
Main
Product
Ramen is Main Market of Samyang
Ramen
Total market 1900
jang
99.3%
0.7%
Total market 235
snacks
0.3%
99.7%
Total market 510
dairy
99.6%
0…(생략)
1. Corporate Information
62.4
33.9
24.3
|
ble Ingredients
2xxx, New White Soup
In conservative ramen market, it creates huge change
Market Top 3 ramen,
110 billion sold
Market Top 25 ramen
23 billion sold
2. Corporate Information
6
_SLIDE_7_
Why did we choose Samyang to consult
2. Corporate Information
7
How to keep the Second position in the market &
Narrow the gap between Top provider Nongshim and the Samyang
_SLIDE_8_
Agenda
8
Corporate Information
Industry Analysis
Business Activity Analysis
Redesigning & Suggestion
_SLIDE_9_
Based on historical sales data, Key Success Factor(KSF)s in Ramen industry are R&D and Marketing.
Industry Value Chain and KSF of Samyang
R&D
Production
MKT
Distribution
Sales
First provider of hot meat soup.
Deep, spicy meat flavor which is very popular in Korean taste.
Their hot-flavored-image is successfully supported by marketing activities
They provide country style mild meat Soup for people who is over 30’s. Flavor.
Marketing also prov
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