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루 거스너 와 IBM부활의 신화
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What the IBM is
Crisis & Strategies to overcome it
Strategies for Globalization
Localization strategy
Introduction of the Book
Index
Reason & Purpose of choosing the book
Strategies to overcome risks
Direction for Sustainable Development
Discussion
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About the Book
How did IBM
deal with the crisis in the early 90s by scouting
Lou Gerstner
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Reason & Purpose of choosing the book
◎ to find out how IBM overcome the crisis it faced in the early 90s
◎ to investigate international business strategies IBM is using
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About IBM
Over 90% of the U.S. government organizations use
hardware and software of IBM
Developed ‘FORTRAN(Formula translation), ‘Memory semiconductor D RAM’ , ‘High temperature superconductor’, ‘Extremely sensitive microscope’
Obtain 3,000 patents a year on average, No.1 for 15 years in a row
Produced 5 Nobel prize winners from the Watson Research …(생략)
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Would IBM disappear
IBM crisis 1980s~1990s
Crisis
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Crisis
“IBM would never be the leader again in the computer industry.”
- Paul Carrol from The Wallstreet Journal
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Crisis
“The point is that it’s almost impossible for IBM to revive.”
Said “IBM will close the business within 7 years”
Bill Gates
The English magazine ‘Economist
Overanalyzing crisis of IBM to the one of the USA
Charles Morris and
Charles Ferguson :
Author of ‘Computer Wars’
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IBM은 이제 시장에서 사라지는가
IBM innovation
Focus more on principles
Be quick to market changes
Quantity`Quality, Reward on performance,
Value on ethics responsibilities
4. Hire new employees that are active solving problems
5. Leads establishing strategies for CEO,
Implementing it for employees
6. Prompt business process
7. Separate bureaucracies from problem solving
8. Briefing terminologies with paraphrased words for CEO
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Solutions
Cut down unnecessar
인 쇄
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