|
_SLIDE_1_
KIA MOTORS
_SLIDE_2_
Title
Collapse Of KIA MOTORS
Recent KIA MOTORS
K5 Advertisement
Marketing Strategy
Consumer Change in Perception
47
Contents
_SLIDE_3_
Title
Collapse Of KIA MOTORS
Recent KIA MOTORS
K5 Advertisement
Marketing Strategy
Consumer Change in Perception
47
Contents
_SLIDE_4_
ㆍBrand Name
KIA MOTORS
ㆍCEO
Kyung Sung Eun
ㆍRepresent Business
Motors Manufacturing
ㆍDay Of Establishment
11. Dec. 1944
ㆍTotal Of Asset
15,452,278 won
ㆍCapital
1,848,652 won
ㆍSettlement term
December
ㆍHead Office
231. Yangjae Seocho Seoul
ㆍGo Public
21. Sep. 1973
ㆍRepresent Number
02) 3464-1114
Introduce Of KIA MOTORS
_SLIDE_5_
History Of KIA MOTORS
(After 2008)
_SLI…(생략)
2002 CDO of Volkswagen
1993 Volkswagen’s exterior design department
|
advertisement of brand is very wonder”
viral marketing
“As hidden code, make of use morse code, many consumer discover that meaning of K5 ”
- By Jung, Advertisement Maker of KIA
_SLIDE_14_
Solution
Peter Schreyer
WorldBestCar
K5
Globalize of the brand image
Emphasized global brand of
Creative & Youthful sense
_SLIDE_15_
Contents
Title
Collapse Of KIA MOTORS
Recent KIA MOTORS
K5 Advertisement
Marketing Strategy
Consumer Change in Perception
47
_SLIDE_16_
Peter Schreyer
Sports Marketing
_SLIDE_17_
Peter Schreyer
Star Marketing
_SLIDE_18_
Peter Schreyer
Drama Marketing
_SLIDE_19_
Peter Schreyer
3D & Smart phone Marketing
_SLIDE_20_
Peter Schreyer
New brand image of KIA Motors
_SLIDE_21_
Contents
Title
Collapse Of KIA MOTORS
Recent KIA MOTORS
K5 Advertisement
Marketing Strategy
Consumer Change in Perception
47
_SLIDE_22_
Peter Schreyer
Group Influence
on Consumer Behavio
인 쇄
바로가기
기아자동차,기아차마케팅,자동차시장,브랜드마케팅,서~.pptx
[Size :
3 Mbyte
]
장바구니
