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Strategy for
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Index
01 Industry Analysis
02 Company Analysis
03 Recent Issues
04 SKT¡¯s Strategy
05 Conclusion
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01 Industry Analysis
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Industry Overview
Telecommunications Industry
Wireless Communication
Wired Communication
Sources: Korea Communications Commission, Company Websites, 2xxx. 10
SKT presentation
03 Recent Issues
04 SKT¡¯s Strategy
01 Industry Analysis
02 Company Analysis
05 Conclusion
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Industry Overview
Telecommunications Industry
Wireless Communication
Wired Communication
Saturated subscription rate (104% of population) leaves the market with difficulty in new demand creation, which shows limitations of industry growth
While VoIP and IPTV market shows high growth potential, telephone and internet market has alread¡¦(»ý·«)
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sing on expanding IPE(Industry Productivity Enhancement) business in eight core industry areas, SK Telecom is actively developing business models and services in these sectors
B2C - SKT provides variety of products including mobile phone, wired/wireless integrated service and ubiquitous/convergence services
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Competitive Advantages
SKT presentation
01 Industry Analysis
02 Company Analysis
03 Recent Issues
04 SKT¡¯s Strategy
05 Conclusion
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Competitive Advantages - 1) Brand Power
SKT presentation
01 Industry Analysis
02 Company Analysis
03 Recent Issues
04 SKT¡¯s Strategy
05 Conclusion
SKT is leading company with market share of more than 50%
Remained at the top for a long period of time
Top Market Share
Large Customer Base & Loyalty
25 million customer base
Grand slam of top3 CSI
NSCI - No.1 consecutive 13 years
KCSI - No.1 consecutive 9 years
KS-SQI - No.1 consecutive 10 years
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Competitive Advantages - 2) Marketi