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Contents
Introduction (Zara)
Current situation of Zara
- Rate of sales
- Current position
Features
- Fast fashion
- SPA
- Vertical structure
- Market oriented
Strategy 1 - Environpolitics
Strategy 2 - Application strategy (Augmented reality)
Strategy 3 - Application strategy (Customer¡¯s participation)
Q&A
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Introduction
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Introduction
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Current situation
63.8% Contribution to total sales
1,608 Number of stores
88 Number of net openings
74 Countries
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Features (1)
Fast fashion
- Quick Response
- Everyday New Product
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Features (2)
Specialty retailer of Private label Apparel (SPA)
Plan
Production
Distribution
Plan
Company
Production
Company
Distr¡¦(»ý·«)
|
erated data.
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Strategy 2 Application strategy(Augmented reality)
How to apply
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Strategy 2 Application strategy(Augmented reality)
Strong Point
Their fittings can be seen.
You can mix selected items and match.
You don`t need to go to stores.
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Strategy 3 Application strategy(Customer¡¯s participation)
Assumption from SERI(Samsung Economics Research Institute)
NO. of sales
Importance
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Strategy 3 Application strategy(Customer¡¯s participation)
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Q&A Session
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7
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14