맥도날드,기업분석,경영전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p식품요식기업분석

맥도날드,기업분석,경영전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

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_SLIDE_1_
Mc Donald’s & Wendy’s
Financial Analysis
_SLIDE_2_
Contents

1.

2.

Firm Performance Measures

3.

Summary & Recommendations

4.

Introduction & Industry and Company Analysis
Financial Statement Analysis
_SLIDE_3_
Introduction and
Industry & Company Analysis
Part 1.
_SLIDE_4_
Introduction
1. Mc Donald`s
The biggest company in fast food industry
2. Wendy’s
In 2008, Wendy’s is merged with Triarc.
-` The third largest company in fast food industry
3. The process of analysis
Common Size analysis
Comparative Analysis
Ratio Analysis
4. Recommendation for our companies
_SLIDE_5_
Industry Analysis
`General background and current trends of the fast food industry`
1. Fast food
Must be prepared quickly
preheated or precooked for time reduci…(생략)

맥도날드,기업분석,경영전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

1.

2.

3.

4.

(1) Re-inventing Its Brand Image

(2) Widening Customer segment

(3) Diversifying Food Items

(4) Localization

(5) Low price

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