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MANGO SIX
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Contents
Introduction
2. Inside-Out View
3. Outside-in View
4. Conclusion
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Introduction
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ABOUT ‘MANGO SIX’
Premium dessert cafe
Premium dessert cafe
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ABOUT ‘MANGO SIX’
Premium dessert cafe
100% Hawaiian Kona Coffee
(World’s top three coffee brands)
Fresh juice made with mango
Nicole’s recipe = ‘KUKI SIX’
Sweet
fun & dessert
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Sensual
concept
healthy
menu
community
brand identity
interior design
ABOUT ‘MANGO SIX’
Why MANGO SIX
Slim
Sweet
Social
Sexy
Style
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ABOUT ‘MANGO SIX’
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HOW TO LUNCH OUT ‘MANGO SIX’
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ABOUT ‘MANGO SIX’
Background in MANGO SIX
Coffee market is Red Ocean
New trend : Well-being ,
Rising non-caffeine group
NEW PREMIUM DESSERT
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ABOUT ‘MANGO SIX’
Background in MANGO SIX
They select ‘MANGO’
Lunch out ‘MANGO SIX’
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STRONG POINT
First. Supply system
Mango harvest
Meas…(생략)
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category
Diverse Menu
‘MANGO SIX’ promotes them with star
They try to promote them with game
‘MANGO SIX’ find Blue ocean with mango
between coffee franchise and domestic healthy beverage
‘MANGO SIX’ has a lot of menu
MANGO / COFFEE / COOKIEC / ICE CREAM
They target large group → Women, Men, Children
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Outside-In View
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1. Star marketing
Influence of commercial models
What are thecriteria for selectinga cafe
Influence of cafes` commercial models are low
to customers
Customers make importance on price, taste,
location of cafe
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1. Star marketing
The wrong selection of the model
People who visited ‘Mango six’ or watched commercials of mangosix were surveyed.
Gong-yoo is a model of ‘Mango six’ and also coffee ‘Kanu’Does this make any difference to you to imagine of the image of mango six
The current model of ‘Mango six’ is Gong-yoo
but, he also advertises coffee ‘Kanu’.
It appropriates
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