|
_SLIDE_1_
All about Southwest
_SLIDE_2_
Outline
The firm Introduction
Secrets for success
Facing Problems
Suggestions
4P/ BCG Analysis
1
2
5
4
① Relatively
happy workforce
② Aggressive
fuel hedging
③ Point-to
-Point system
④ Consistent
Aircrafts
⑤ Simple Services
3
_SLIDE_3_
1. The firm Introduction
_SLIDE_4_
1. The firm Introduction
Boeing 737
_SLIDE_5_
1. The firm Introduction
The company’s founding story
Symbol of Southwest
Founder Herbert D. Kelleher
_SLIDE_6_
② Aggressive Fuel Hedging
① A Relatively Happy Workforce
③ Point-to-Point System
④ Consistent Aircrafts
⑤ Simple Services
Southwest airlines’ secrets for success
2. Secrets for success
_SLIDE_7_
① A Relatively Happy Workforce
Enjoy work environment
Southwest airlines’ labor structure
Happy
Workforce
Fuel
Hedging
Point-
to-Point
Consistent Aircrafts
Simple
Services
_SLIDE_8_
② Aggressive Fuel Hedging Strategy
Happy
Workforce
Fuel
Hedging
Point-
to-Poi…(생략)
|
class service
_SLIDE_15_
Environmental factors
1. Volatile fuel price
2. Tougher competition
Oil price
= Rising expenses
Red ocean
Blue ocean
New Strategies are needed !!
_SLIDE_16_
Internal Factors
Single
class service
1.
Rising
costs
1. Labor cost
2. Aircraft maintenance
No plans to lay off employees
complain about this single service
_SLIDE_17_
5. Suggestions
Facing Problems
New Strategy
Single Class Service
Sky Deck
Photo Panel
Vending Machine
_SLIDE_18_
_SLIDE_19_
Just point at what you want, show it to attendant !!
_SLIDE_20_
5. Suggestions
Facing Problems
New Strategy
Single Class Service
Sky Deck
Photo Panel
Vending Machine
International Market
Luxury Flight
_SLIDE_21_
More focus on International Market
_SLIDE_22_
5. Suggestions
Facing Problems
More Competitiveness
New Strategy
Single Class Service
Sky Deck
Photo Panel
Vending Machine
International Market
Luxury Flight
_SLID
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