Global Business Today
Hyundai Motor Company
Table of Contents
Ⅰ. Introduction
1. Corporate History
2. Corporate Philosophy
3. Global R&D Network
4. Manufacturing
5. Global Sales Network
Ⅱ. Analysis of Global Automobile market environment
1. Capacity of Global Automobile market
2. Automotive industry crisis (2008-xxxx)
3. Perspective change of the automobile consumers
Ⅲ. Hyundai Motor Company (HMC)’s global business strategy
1. US
1). Analysis of current US automobile industry
2). Backgrounds of entry
3). Benefits of Alabama
4). Facilities in US
5). Strategy
6). Sale
2. Europe
1). Analysis of current Europe automobile industry
2). Backgrounds of Entry
3). Market Share
4). Benefits of Turkey and Czech Republic Plant
5). Localization Strategy
3. Asia
1). China
(1). Analysis of current China’s automobile industry
(2). Backgrounds of entry
(3). Automotive industrial policy
(4). Benefits and costs of Joint-Venture
(5). Dunning`s eclecti…(생략)
|
integrated automobile manufacturing facility in Ulsan. The Ulsan plant is capable of producing 1.6 million units annually. The company is now selling vehicles in 193 countries and has various production, sales and service base all over the world.
Corporate History
1967
Founding of the Hyundai Motor Company
2004
Establishment of joint venture commercial vehicle production facility in China
Hyundai Motor’s three biggest overseas manufacturing plants in India, China, and Turkey set new monthly production records
1968
Mass production of Cortina
2005
Hyundai Motor enters the Top 100 Global Brands list
Completion of Hyundai Motor Manufacturing Alabama
1976-1989
Export of 6 Ponys to Ecuador
Launch of Korea’s first automobile Pony
Establishment of Hyundai Motor Canada, Inc.
Establishment of Hyundai Motor America, Inc
First-time export to the US with Excel
2006
Hyundai-Kia Automotive Group becomes world’s six largest automaker
Groundbreaking for second plant in China