-Business Model-
CONTENTS
THE 1ST REPORT_ BUSINESS MODEL (2xxx.10.5)
¥°. BUSINESS FIRM
¥±. ORGANIZATION ¥¡. HISTORY OF ¡®SHINSEGAE¡¯
¥¢. MISSION
¥£. OBJECTIVE
¥¤. ENVIRONMENT(INTERNAL/EXTERNAL)
¥². ORGANIZATION CHART
¥³. VALUE CHAIN ¥¡. PRIMARY ACTIVITIES
¥¢. SUPPORT ACTIVITIES
¥´. BUSINESS FUCTION & PROCESS
¥µ. COMPETITOR FORCES ¥¡. COMPETITORS
¥¢. NEW ENTRANTS
¥£. CUSTOMERS
¥¤. SUPPLIERS
THE 2ND REPORT_IT&MIS
¥°. IT INFRASTRUCTURE ¥¡. HARDWARE
¥¢. SOFTWARE
¥£. INTRA NETWORK
¥±. MIS ¥¡. SCM /ERP
¥¢. CRM
¥£. E-BIZ
THE 3RD REPORT_MODIFIED BUISNESS PROCESS
¥°. E-BIZ(M-COMMERCE)
¥±. SCM(¹éÈÁ¡ ÀÚü °ËÇ° ÇÁ·Î¼¼½º Ãà¼Ò) ¥¡. COMPETITVE STRATEGY
¥¢. CURRENT PROCESS
¥£. TOOL& SYSTEM
¥¤. NEW PROCESS
¥¥. EXPECTATION PERFORMANCE
¥². CRM(¡°BEHAVIORAL TARGETING¡±)
¥°. Business Firm
¥±. Organization
¥¡. History of ¡®SHINSEGAE¡¯
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¥¤. Environment
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2008
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40%
44%
43%
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20%
21%
21%
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19.0
19.8
21.8
24.3
13.2
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3.1%
4.2%
9.0%
11.6%
13.8%
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