Contents
SWOT Analysis
Internet Marketing Strategy
STP
4P Mix
Rivalry & Risks
Vision & Future
Introduction
History
SWOT Analysis
Internet Marketing Strategy
STP
4P Mix
Rivalry & Risks
Vision & Future
Introduction
Opportunity
Threat
SWOT Analysis
Internet Marketing Strategy
STP
4P Mix
Rivalry & Risks
Vision & Future
Introduction
Targeting
Positioning
SWOT Analysis
Internet Marketing Strategy
STP
4P Mix
Rivalry & Risks
Vision & Future
Introduction
Segmentation
Positioning
Past
20¡¯s ~ 30¡¯s¡è
10¡¯s ~ 20¡¯s
Present
BoA
½ÅÀçÀÌ (08)
±èº° (10)
ÀÌÇý»ó(11)
±èÇý¼ö(11)
SWOT Analysis
Internet Marketing Strategy
STP
4P Mix
Rivalry & Risks
Vision & Future¡¦(»ý·«)
1. Prosumer Marketing of Beautynet
2. Customer Management after sale
1)Product Reviews
2)Complaint Receipt
3) Customer Service Suggestion
3. Customer Management through Point membership
4. Online/Offline Integration
|
Risks
Vision & Future
Introduction
3. Customer Management through Point membership
Point Membership
BM=Beautynet Money
Write a review and free BM!
Use BM to purchase a product
Raising Consumer Loyalty!
SWOT Analysis
Internet Marketing Strategy
STP
4P Mix
Rivalry & Risks
Vision & Future
Introduction
4. Online/Offline Integration
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First start with Online business
With success of beautynet, Missha enters new offline business
Strengthening communication between online and offline stores
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