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�꽌�옱�삎, 理쒖긽�긽, 源�寃쏀솚, 源�蹂댁뒳
理쒖슜�씤, �넀紐낆��, �쑀�떆���
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湲곗뾽�냼媛�
SWOT
3C
7P Mix
�쐞湲� & 留덉���똿 �쟾�왂
�넗濡좊Ц�젣
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湲곗뾽�냼媛�
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*湲곗뾽�냼媛� * 3C * SWOT* 7P Mix * �쐞湲곗긽�솴&留덉���똿 �쟾�왂 *�넗濡좊Ц�젣
議곗꽑�샇�뀛 CI �냼媛�
? �깭洹밴린�쓽 4洹뱀쓽 沅� 以� `嫄�`�쓣 �쓽誘명븯�뒗 寃껋쑝濡� �븯�뒛, �븘踰꾩��, �옒, �씤�궡, 李쎌“瑜�
�굹����깂
? 遺됱�� �깋��� 怨좉컼怨� �궗�쉶瑜� �뼢�븳 議곗꽑�샇�뀛�씤�쓽 異⑹떖�쓣 �긽吏�. 理쒓퀬�쓽 �꽌鍮꾩뒪���
理쒓퀬�쓽 媛�移섎�� �젣怨듯븯寃좊떎�뒗 議곗꽑�샇�뀛�쓽 �쓽吏�瑜� �몴�쁽
? �룞�뼇�쟻 �떊鍮꾨줈����씠 �꽌�뼇�쟻�씤 �뵒�옄�씤�쑝濡� �몴異쒕맖�쑝濡쒖뜥 �꽭怨꾩쟻�씤 �씠誘몄��瑜�
援ы쁽�븯�뿬 �뼱�뒓 怨� �늻援ъ뿉寃뚮굹 �돺寃� �떎媛�媛��룄濡� �븷 紐⑹쟻�쓣 �룷�븿
媛�移� 諛� 鍮꾩쟾
議곗꽑�샇�뀛��� �쉶�궗寃쎌쁺 諛� 湲곗뾽�솢�룞�뿉 �엳�뼱
"�쑄由�"瑜� 理쒖슦�꽑 媛�移섎줈 �깮媛곹븯硫�,
"怨좉컼, 醫낆뾽�썝, �삊�젰�쉶�궗" 媛� �꽦怨쇱�� 媛�移섎��
�떎�븿猿� �굹�늻怨좎옄 �븿�쓣 以묒떆
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*湲곗뾽�냼媛� * 3C * SWOT* 7P Mix * �쐞湲곗긽�솴&留덉���똿 �쟾�왂 *�넗濡좊Ц�젣
議곗꽑�샇�뀛 �뿰�쁺
1914.10
議곗꽑�샇�뀛 媛쒓��
1970.03
�븳援� 愿�愿묎났�궗��� American Airline �빀�옉 �닾�옄濡� �쁽�옱�쓽 嫄대Ъ濡� �옱媛쒓��
1979.10
�쇅援��씤 �닾�옄�옄 蹂�寃� (American Airline�뇭 Westin Hotels & Resorts)
1983.06
援��궡 �닾�옄�옄 蹂�寃� (愿�愿묎났�궗 �뇭 �궪�꽦 洹몃９)
1991.11
�떊�꽭怨� �룆由쎌쑝濡� �궪�꽦洹몃９ 二쇱떇 �씤�닔
1994���(�깮�왂)
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�닔
? �옞�옱�쟻寃쎌웳�옄-�쇅援��씤�뱾�쓽 �젅吏��뜕�뒪 �옣湲고닾�닕
? 鍮꾩쫰�땲�뒪留�? �쑕�떇�쓣 �쐞�븳 怨좉컼痢�
- 愿�愿묒쇅援��씤- �뿬媛�瑜� 利먭린�젮�뒗 援��궡 怨좉컼
3C
Company
Competitor
Customer
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7P Mix
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*湲곗뾽�냼媛� * 3C * SWOT* 7P Mix * �쐞湲곗긽�솴&留덉���똿 �쟾�왂 *�넗濡좊Ц�젣
Business Deluxe room
36 �렊 / 380,000 �썝
Business Deluxe Guest Office
36�렊 / 400,000�썝
Executive Deluxe room
36 �렊 / 440,000 �썝
Executive Deluxe Guest Office
36 �렊 / 460,000 �썝
Product & Price
鍮꾩쫰�땲�뒪 媛앹떎 �솚寃�
李⑤퀎�솕 �맂 IT�솚寃�
�봽由щ�몄뾼 �씠誘몄��
�넂��� �룊洹� �떒媛�
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*湲곗뾽�냼媛� * SWOT * 3C * 7P Mix * 留덉���똿 �쟾�왂 * �쐞湲곗긽�솴&�넗濡�
*湲곗뾽�냼媛� * 3C * SWOT* 7P Mix * �쐞湲곗긽�솴&留덉���똿 �쟾�왂 *�넗濡좊Ц�젣
Junior Suite
55 �렊 / 1,300,000 �썝
Premium Junior Suite
55 �렊 / 1,500,000 �썝
Executive Suite
81 �렊 / 1,800,000 �썝
Renewal Suite
81 �렊 / 2,000,000 �썝
Royal Suite
177 �렊 / 5,000,000 �썝
Presidential Suite
310 �렊 / 10,000,000 �썝
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*湲곗뾽�냼媛� * 3C * SWOT* 7P Mix * �쐞湲곗긽�솴&留덉���똿 �쟾�왂 *�넗濡좊Ц�젣
Restaurant
Aria, Vecchia e Nuovo, Sushi cho
The Circle, The Ninth Gate
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