Rice Cafe
Assignment
¥°
1. Identify problem
Our primarily customer group
Kyung Hee university student
How should I communicate or promote my product to this group?
Survey the people around the University
2. Plan Research Design
How many? 16 questions
written survey
Most of the questions are close ended questions and few of them are open ended questions.
What type of format?
3. Select a sample size
How big?
Why?
at least 1000 samples
over 10000 students
over 50000 floating population
1000 of samples can be reflect peoples inclination.
4. Collect Data
Taking the final version of your Plan Design/Research Survey conduct a collection of data.
We took 30 samples.
(6 per person in your group)
5. Analyze Data Survey
1. Sex
2. How old are you?
3. What is your occupation?
4 .How mu¡¦(»ý·«)
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to get them to come to hotel. If we did not research and open a ground level shop in hotel we do not know why people do not come to our shop. Therefore, research is very important factor to succeed.
Assignment
¥±
Korean traditional food and drink for specialty food
¡°Quick, Easy, Comfortable, and Anywhere¡±
Anyone who is busy they just have to pay and grab and go.
food
1. Tangible attributes of the product
1. Ju-Muk Bob
2. Rice cake
3. Sik-Hye, Su-Jung-Gua
4. Salad
5. Coffee
to show latest movie
Big screen TV or projector
Big tables
Most people wish to get theater near Kyung Hee University.
Students have a lot of group project and they need a place to discuss and research.
Computers
for research data
for discussion
2. Intangible attributes of the product
1. Put a big screen TV and play a movie
2. Big table
3. Computer at least 2
4. Divide a space for smoker and non-smoker
5. Take out service
Assignment
¥²
As