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Report based on Marketing
Partner of IT Logitech
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1. ±â¾÷¼Ò°³ ¹× ÇöȲ
2. ¹Ì½ÃÀû ȯ°æ ºÐ¼®
3. °Å½ÃÀû ȯ°æ ºÐ¼®
4. SWOT & 4P
5. ½ÃÀå ȯ°æ¿¡ ´ëÇÑ ´ëÀÀ
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±â¾÷¼Ò°³ ¹× ÇöȲ
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±â¾÷¼Ò°³
ITÁ¦Ç° ÁÖº¯±â±â Á¦Á¶ ȸ»ç
¼³¸³ : 1981³â ½ºÀ§½º Apples
Á÷¿ø ¼ö : ¾à 7000¿©¸í
Àü¼¼°è 100¿©°³±¹¿¡¼ ÆǸÅ
ÁÖ¿ä»ç¹«¼Ò¹Ì±¹ Ķ¸®Æ÷´Ï¾Æ ÁÖ ÇÁ¸®¸óµå
½ºÀ§½º Romanel-sur-Morges
Áß±¹ È«Äá & ¾¥Àú¿ì, ´ë¸¸ ½ÅÁÖ, ÀϺ» µµÄì
ÀÚȸ»ç : WiLife,Slim Devices,
Lifesize, 3D Connexion
CEO
Guerrino De Luca
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»ý»ê¼º
Æí¸®¼º
¤¾
Çõ½Å°ú Ç°Áú
ÆíÀÇ¿À¶ô¼º
±â¾÷¼Ò°³
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Peripheral peripherals (°³ÀÎ ÁÖº¯ÀåÄ¡)
Ergonomic enhancing product
(ÀÎü°øÇÐ Á¦Ç°)
Industrial design (¶Ù¾î³ µðÀÚÀÎ)
Niche market (Æ´»õ½ÃÀå)
ÁöÇâÁ¡
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|
¸¶ÄÉÆà Àü·« »ç·Ê
¾ÆÀÌÆù¿ë S715i ½ºÇÇÄ¿
(´ÜÀ§: ¾ï¿ø)
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±â¼úÀû ¹®Á¦ + »ó¿ëÈÀÇ ¹®Á¦
= ½Ç¿ëÀûÀÌ°í ÀûÀýÇÑ °¡°ÝÀ¸·Î
±¸¸Å °¡´ÉÇÑ Á¦Ç° »ý»ê
±â¾÷ÀÇ °Å½Ãȯ°æ
±â¼úÀû ȯ°æ
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¾ÆÀÌÆеå2¿ë Å°º¸µåÄÉÀ̽º
±â¾÷ÀÇ °Å½Ãȯ°æ
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»õ·Î¿î ±â´É °³¹ßÀ» À¯µµÇÏ´Â ±â¼ú Á¦°ø
* Force Feed Back(FF)
->¼ÒÇÁÆ®¿þ¾î °³¹ß Å°Æ® °³¹ß
(SDK : Software Development Kit)
* Voice Command?񃬣
(Çìµå¼Â ±â¼ú, SOCOM(¹Ì Ư¼öÀü »ç·ÉºÎ)¿¡ Àû¿ë)
±â¾÷ÀÇ °Å½Ãȯ°æ
±â¼úÀû ȯ°æ
2xxx³â ¡®CES Çõ½Å»ó¡¯¼ö»ó!
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±â¾÷ÀÇ °Å½Ãȯ°æ
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Swot & 4p
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SWOT
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4P
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½ÃÀåȯ°æ¿¡ ´ëÇÑ ´ëÀÀ
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¼ÒºñÀÚÀÇ Needs¸¦ ¹Ì¸® ¿¹ÃøÇÏ¿© ½ÃÀåÀÇ º¯È¸¦ ¼±µµ
°á·Ð
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°á·Ð
ȯ°æÀÌ º¯Çصµ 30³â µ¿¾È º¯ÇÏÁö ¾Ê´Â
·ÎÁöÅØÀÇ ´Ü ÇÑ°¡Áö ½Å³äÀº
°í°´ÀÌ »ç¿ëÇϱ⠽¬¿î Á¦Ç°À» ¸¸µç´Ù´Â öÇÐ
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Q&A
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Reference
·ÎÁöÅØ °ø½Ä ȨÆäÀÌÁö
http://www.logitech.com/
³ª½º´Ú
http://www.nasdaq.com/
·ÎÁöÅØ CEO Á¦·²µå Äýµé¸°°úÀÇ ÀÎÅͺä(2008)
http://news.mk.co.kr/newsread.php?year=2008&no42097
°æÁ¦Åõµ¥ÀÌ-°í´º½º
http://eto.co.kr/tv/main.asp?m=m_tv&Code=20080904153144xxx
´º½ºµé
http://www.asiae.co.kr/news/view.htm?idxno=2x--xx98125
http://blog.daum.net/jlee0811/1590340