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Sport Marketing
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CONTENTS
About Coca Cola
Coca Cola VS. Pepsi
Conclusion
Characteristics of Coca Cola’s Marketing
Possible Changes
Marketing Strategies
Sponsorship
Endorsement
_SLIDE_3_
About Coca Cola
History
1866 First made by an American pharmacist
John Pemberton
1928 Became the official sponsor of the Olympic Games
1930 Official Sponsor of the FIFA World Cup
Symbol
The Red Color is a symbol of dynamic, strong image which suits Sports’ feature of competitiveness & physical movement
The unique Contour Bottle is designed to be seen well in the darkness, and the curve symbolizes flexibility in sports.
_SLIDE_4_
About Coca Cola
Products
Coca Cola is offering a range of products including coke
Which do you think is the product of Coca Cola?
Getorade
Lipton
킨사이다
M…(생략)
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rofit among the Official sponsors
The 2xxx South Africa World Cup
16% Increase in
Net Profit!
_SLIDE_11_
Coca Cola with FIFA
The World Cup Trophy Tour
86 Nations, 94 Cities
Brand Exposure to 1,000,000 Consumers around the world
Fan Experience Day
_SLIDE_12_
Marketing Strategies
Sponsorship
Endorsement
_SLIDE_13_
Coca Cola with JORDAN
The Jordan Card
1998, Jordan’s Heyday Coca Cola reported sales increase of 15만?
Coca Cola takes 80% of Sport-drink Market share
BUT this was the only endorsement case found for Coca Cola!
_SLIDE_14_
Coca Cola VS. Pepsi
Ambush Marketing
Official Sponsor
Of
Big Sports game
_SLIDE_15_
Coca Cola VS. Pepsi
CoCa or Pepsi, Which company do you think was the official partner of Beijing Olympics?
60%
PEPSI ?!
_SLIDE_16_
Coca Cola VS. Pepsi
_SLIDE_17_
Conclusion
Characteristics of Coca Cola’s Sport Marketing
Use of Sponsorship
Consumer Involvement
Stand
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