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Mc Donald’s & Wendy’s
Financial Analysis
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Contents
1.
2.
Firm Performance Measures
3.
Summary & Recommendations
4.
Introduction & Industry and Company Analysis
Financial Statement Analysis
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Introduction and
Industry & Company Analysis
Part 1.
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Introduction
1. Mc Donald`s
The biggest company in fast food industry
2. Wendy’s
In 2008, Wendy’s is merged with Triarc.
-> The third largest company in fast food industry
3. The process of analysis
Common Size analysis
Comparative Analysis
Ratio Analysis
4. Recommendation for our companies
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Industry Analysis
1. Fast food
Must be prepared quickly
preheated or precooked for time reduci…(생략)
(1) Re-inventing Its Brand Image
(2) Widening Customer segment
(3) Diversifying Food Items
(4) Localization
(5) Low price
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rs every years. From these two items we can guess Mc Donald’s has stable and good growth
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Mc Donald`s’ comparative balance sheet
▲ in2008, 2009 it is minus but it increased dramatically in 2009. Thanks to Higher current Mc Donald’s can change their asset to the money quickly.
▲ As it’s mentioned before, Account payable increased dramatically so comparative also increased during the period. This Shows Mc Donald’s drew note in 2007 and after then they paid back it.
▲ In balance sheet money back to shareholders are increasing constantly. Numerical value decreased buy every year It grew over 10% compared with the previous year.
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Mc Donald`s’ common size income statement
▲ Total revenue is divided into ‘Sales by Company
-operated restaurants’ and ‘Revenues from franchised restaurants’. Revenues from franchised restaurants
are increasing while Sales by Company-operated
restaurants is decreasing. It’s because Mc Donald’s
are expanding franchise co
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