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Magic Table
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Contents
1. ±â¾÷ ¼Ò°³
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2. 4C
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3. STP
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4. 7P
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5. °æÀï Àü·«
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6. ¹®Á¦Á¡ µµÃâ ¹× ÇØ°á¹æ¾È Á¦½Ã
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¸ÅÁ÷Å×À̺í
4C
STP
7P
°æÀï Àü·«
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ÇØ°á¹æ¾È
°ª½Î°í Áú ÁÁÀº ÀûÁ¤·®ÀÇ ½ÄÀç·á¸¦ ´Ù¾çÇÏ°í °Ç°ÇÑ ½Ä´Ü¿¡ ¸ÂÃç ¹è´ÞÇÏ¸ç ´©±¸³ª ½±°Ô ¿ä¸®ÇÒ ¼ö ÀÖ´Â ÇüÅ·Π»óÇ°À» Á¦°øÇÏ´Â
¹ÌÈ¥ÀÇ 36¼¼ ¿©»çÀå´ÔÀÌ ¿ä¸®¸¦
Àß ¸øÇÑ´Ù´Â Á¡¿¡ Âø¾ÈÇÑ ¾ÆÀ̵ð¾î·Î Ãâ¹ß
±â¾÷¼Ò°³
½Å°³³ä ½ÄÀç·á ¹è´Þ ¼ºñ½º
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Company Customer Competitor Change
±â¾÷ºÐ¼®
STP
7P
°æÀï Àü·«
¹®Á¦Á¡
ÇØ°á¹æ¾È
4C
¸ÅÁ÷Å×À̺í
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±â¾÷ºÐ¼®
STP
7P
°æÀï Àü·«
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ÇØ°á¹æ¾È
4C
Company Customer Competitor Change
¿ì¸Ó³ë¹Í½º, ¿©¼º ÆÄ¿ö ±ÞºÎ»ó
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|
-MBC °ø°¨ Ưº°ÇÑ ¼¼»ó
2xxx³â 11¿ù
MBC °ø°¨ Ưº°ÇÑ ¼¼»ó
2xxx³â 12¿ù
KBS »ý»ýÅõµ¥ÀÌ
2xxx³â 4¿ù
-KBS VJƯ°ø´ë
¿©¼ºµ¿¾Æ 12êŠȣ
±â¾÷ºÐ¼®
4C
STP
°æÀï Àü·«
¹®Á¦Á¡
ÇØ°á¹æ¾È
7P
Product Price Place Promotion People Physical Evidence Process
´ëÁ߸Åü
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±â¾÷ºÐ¼®
4C
STP
°æÀï Àü·«
¹®Á¦Á¡
ÇØ°á¹æ¾È
7P
Product Price Place Promotion People Physical Evidence Process
SNS
³×À̹ö Ä«Æä
ºí·Î±×
TWITTER
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±â¾÷ºÐ¼®
4C
STP
°æÀï Àü·«
¹®Á¦Á¡
ÇØ°á¹æ¾È
7P
Product Price Place Promotion People Physical Evidence Process
Á÷¿øÆ÷Àå(20¸í)
»ý»ê°ü¸®ÆÀ, ±¸¸ÅÆÀ, ·¹½ÃÇÇÆÀ(12¸í)
¼¿ï : ¸¶ÄÉÆÃ, Àü·«±âȹ, CS, µðÀÚÀÎÆÀ(10¸í ³»¿Ü)
Á÷¿øÀÇ ¸ÖƼÇ÷¹ÀÌ ù±
BUT
½ÅÀÔ»ç¿øÀ» ä¿ëÇصµ
ÇÑ ºÐ¾ßÀÇ Àϸ¸ ÇÏ·Á ÇÔ
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±â¾÷ºÐ¼®
4C
STP
°æÀï Àü·«
¹®Á¦Á¡
ÇØ°á¹æ¾È
7P
Product Price Place Promotion People Physical Evidence Process
¾ÆÀ̽º ¹Ú½º
´çÀÏ ¹è¼Û
¹è¼Û ¾÷ü ¼±Åà °¡´É
¹è¼Û
ȨÆäÀÌÁö
·Î°í, ´«¿¡ ¶ç´Â Ä÷¯°¨
öÀúÇÑ Ç°Áú°ü¸® ±Û
»ý»ê°ü¸® ü°èÀÇ ¼Ò°³
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±â¾÷ºÐ¼®
4C
STP
°æÀï Àü·«
¹®Á¦Á¡
ÇØ°á¹æ¾È
7P
Product Price Place Promotion People Physical Evidence Process
_SLIDE_22_
±â¾÷ºÐ¼®
4C
STP
7P
¹®Á¦Á¡
ÇØ°á¹æ¾È
°æÀïÀü·«
ÇöÀç
±â¼úÀû Ç°Áú Àü·«
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