¸ÅÁ÷Å×À̺í,¸¶ÄÉÆÃ,ºê·£µå,ºê·£µå¸¶ÄÉÆÃ,±â¾÷,¼ºñ½º¸¶ÄÉÆÃ,±Û·Î¹ú,°æ¿µ,½ÃÀå,»ç·Ê,swot,stp,4p |
|
|
 |
  ¸ÅÁ÷Å×À̺í,¸¶ÄÉÆÃ,ºê·£µå,ºê·£µå¸¶ÄÉÆÃ,±â¾÷,¼ºñ½º¸¶ÄÉÆÃ,±Û·Î¹ú,°æ¿µ,½ÃÀå,»ç·Ê,swot,stp,4p.pptx
  [size : 15,438 Kbyte]
|
  2,000
|   25 Page
|
 
|
|   100%
|
|  
|
|  |
|
|
| ÀÚ·á¼³¸í
¸ÅÁ÷Å×À̺í,¸¶ÄÉÆÃ,ºê·£µå,ºê·£µå¸¶ÄÉÆÃ,±â¾÷,¼ºñ½º¸¶ÄÉÆÃ,±Û·Î¹ú,°æ¿µ,½ÃÀå,»ç·Ê,swot,stp,4p
|
| º»¹®/¸ñÂ÷
_SLIDE_1_
¸ÅÁ÷Å×À̺í
Magic Table
_SLIDE_2_
Contents
1. ±â¾÷ ¼Ò°³
?
2. 4C
?
3. STP
?
4. 7P
?
5. °æÀï Àü·«
?
6. ¹®Á¦Á¡ µµÃâ ¹× ÇØ°á¹æ¾È Á¦½Ã
_SLIDE_3_
¸ÅÁ÷Å×À̺í
4C
STP
7P
°æÀï Àü·«
¹®Á¦Á¡
ÇØ°á¹æ¾È
°ª½Î°í Áú ÁÁÀº ÀûÁ¤·®ÀÇ ½ÄÀç·á¸¦ ´Ù¾çÇÏ°í °Ç°ÇÑ ½Ä´Ü¿¡ ¸ÂÃç ¹è´ÞÇÏ¸ç ´©±¸³ª ½±°Ô ¿ä¸®ÇÒ ¼ö ÀÖ´Â ÇüÅ·Π»óǰÀ» Á¦°øÇÏ´Â
¹ÌÈ¥ÀÇ 36¼¼ ¿©»çÀå´ÔÀÌ ¿ä¸®¸¦
Àß ¸øÇÑ´Ù´Â Á¡¿¡ Âø¾ÈÇÑ ¾ÆÀ̵ð¾î·Î Ãâ¹ß
±â¾÷¼Ò°³
½Å°³³ä ½ÄÀç·á ¹è´Þ ¼ºñ½º
_SLIDE_4_
Company Customer Competitor Change
±â¾÷ºÐ¼®
STP
7P
°æÀï Àü·«
¹®Á¦Á¡
ÇØ°á¹æ¾È
4C
¸ÅÁ÷Å×À̺í
_SLIDE_5_
±â¾÷ºÐ¼®
STP
7P
°æÀï Àü·«
¹®Á¦Á¡
ÇØ°á¹æ¾È
4C
Company Customer Competitor Change
¿ì¸Ó³ë¹Í½º, ¿©¼º ÆÄ¿ö ±ÞºÎ»ó
_SLIDE_6_
±â¾÷ºÐ¼®
STP
7P
°æÀï Àü·«
¹®Á¦Á¡
ÇØ°á¹æ¾È
4C
Company Customer Competitor Change
1. ´õ Ǫµå
½Ä´Ü Á᫐ ¸Þ´º
Àû±ØÀûÀÎ ¸¶ÄÉÆÃ È°µ¿
2. Ȩ¹Ð
3. ¸í°¡¾ÆÄ§
¾ÆÄ§½Ä»ç¸¦ À§ÇÑ
¿ÏÁ¶¸® ½Äǰ
_SLIDE_7_
±â¾÷ºÐ¼®
STP
7P
°æÀï Àü·«
¹®Á¦Á¡
ÇØ°á¹æ¾È
4C
Company Customer Competitor Change
2. ¿Ü½Äºñ ºñÁß Áõ°¡
1 . °£Æí ½Äǰ ¼ö¿ä Áõ°¡
_SLIDE_8_
±â¾÷ºÐ¼®
4C
7P
°æÀï Àü·«
¹®Á¦Á¡
ÇØ°á¹æ¾È
STP
Segmentation Targeting Positioning
¿Ü½Ä½ÃÀå
½Ä»ç À§Ä¡
Áý ¹Û
Áý ¾È
À½½Ä ÇüÅÂ
¿ÏÁ¶¸®
¹ÝÁ¶¸®
_SLIDE_9_
±â¾÷ºÐ¼®
4C
7P
°æÀï Àü·«
¹®Á¦Á¡
ÇØ°á¹æ¾È
STP
Segmen¡¦(»ý·«)
tation Targeting Positioning
_SLIDE_10_
±â¾÷ºÐ¼®
4C
7P
°æÀï Àü·«
¹®Á¦Á¡
ÇØ°á¹æ¾È
STP
Segmentation Targeting Positioning
¸ÀÀÖ°í
°£ÆíÇÏ°Ô ¸¸µé ¼ö ÀÖ´Â
°Ç°ÇÑ ½Ä»ç
_SLIDE_11_
ºÐ
ºÐ
±â¾÷ºÐ¼®
4C
7P
°æÀï Àü·«
¹®Á¦Á¡
ÇØ°á¹æ¾È
STP
Segmentation Targeting Positioning
1
´Ù¾ç
2
°£Æí
3
°Ç°
4
°æÁ¦Àû
5
½Å·Ú
6
¼ÒÅë
_SLIDE_12_
±â¾÷ºÐ¼®
4C
STP
°æÀï Àü·«
¹®Á¦Á¡
ÇØ°á¹æ¾È
7P
Product Price Place Promotion People Physical Evidence Process
_SLIDE_13_
±â¾÷ºÐ¼®
4C
STP
°æÀï Àü·«
¹®Á¦Á¡
ÇØ°á¹æ¾È
7P
Product Price Place Promotion People Physical Evidence Process
_SLIDE_14_
±â¾÷ºÐ¼®
4C
STP
°æÀï Àü·«
¹®Á¦Á¡
ÇØ°á¹æ¾È
7P
Product Price Place Promotion People Physical Evidence Process
_SLIDE_15_
±â¾÷ºÐ¼®
4C
STP
°æÀï Àü·«
¹®Á¦Á¡
ÇØ°á¹æ¾È
7P
Product Price Place Promotion People Physical Evidence Process
www.magictable.co.kr
_SLIDE_16_
[ ´Ù¾çÇÑ À̺¥Æ® ]
ÈùÆ® ¸ÂÃß±â, »ç¿ë Èıâ
[ »ç¿ë ÈÄ±â °Ô½ÃÆÇ ]
À̺¥Æ® ¿Í º°°³·Î Á¸Àç
±â¾÷ºÐ¼®
4C
STP
°æÀï Àü·«
¹®Á¦Á¡
ÇØ°á¹æ¾È
7P
Product Price Place Promotion People Physical Evidence Process
ȨÆäÀÌÁö
[ Àû¸³±Ý ]
½½¸²Çü 1000, ÀϹÝÇü 2000
_SLIDE_17_
2xxx³â 8¿ù
|
| | |
|
|
|