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Marketing Strategies
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MANAGEMENT MISTAKES AND SUCCESSES
Contents
MKTG Mix Strategy
Marketing Strategy
Corporate Strategy
Introduction
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MANAGEMENT MISTAKES AND SUCCESSES
Introduction
Country of origin
America
Type
Carbonated soft drink
Founder
John Pemberton
(1831~1888)
Introduced
1886
Head quarter
Atlanta, Georgia with local operations in over 200 countries around the world
1. Coca-Cola?
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MANAGEMENT MISTAKES AND SUCCESSES
Introduction
2. History of Coca-Cola
1886 : Birth of Coca-Cola
1910 : Develop a unique bottle
1919 : Listed on the New York
Stock Exchange
1928 : Introduced to the Olympic Games
1931 : Coca-Cola Santa Claus
1933 : Introduced to France
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MANAGEMENT MI…(생략)
① Design
② HR Strategy
③ Buying & Logistics
④ Production
① Slogan
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orporate Strategy
② HR Strategy
Ensuring local executives’ autonomy
Adjusting to distinctive local market
Flexible to environment
Save the time
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MANAGEMENT MISTAKES AND SUCCESSES
Corporate Strategy
③ Buying & Logistics
Outsourcing
Price reduction
Advertising effect
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MANAGEMENT MISTAKES AND SUCCESSES
Corporate Strategy
④ Production
Known only to a few employees,
mostly executives
The world-common recipes and ingredients
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MANAGEMENT MISTAKES AND SUCCESSES
Corporate Strategy
3. Global Strategy
① Slogan
Except product quality, Coca-cola company makes
everything like naming, brand image, marketing strategy,
etc suitable for local market environment as possible as
they can. Also they employ natives as C.E.O for friendly
going into the local markets.
Think Local, Act Local
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Marketing Strategies.pptx
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