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< Introduction to advertising >
REPORT
Ⅰ. Introduction
Ⅱ. General Statement
1. Market situation analysis
(1) Strength
(2) Opportunity
(3) Weakness
(4) Threat
2. Communication goals
3. Target audience definition
4. Message Strategies
(1) Contents of our advertisement
(2) Advertising strategy
(3) Implication of Advertisement theories
in our marketing strategy
Ⅲ. Conclusion
* References & Sources
Ⅰ. Introduction
This project`s main purpose is to build an effective advertising strategy by creating an advertisement of our own in order to achieve communication goals. The product is Hanyang University, which is located in Korea, Seoul, Seongdong-gu, wangsimni. It was founded in 1939 as a private engineering college. On advertising Hanyang university, our team`s strategy is to spotlight the other departments …(생략)
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duced from 1939 to today have successfully settled in the industry and have contributed to developing our industry and technology. The college also is ranked high as one of the colleges which produced many CEO`s.
(자료 1)
Another Strength of Hanyang University is its professors and research achievements. The engineering college professors who are financed with budget over 3million won yearly, has announced over 2000 theses every year inside and outside of the country. Hanyang University which established a technology holding company prior to other universities, has made most profit out of transferring patent application in 2008 within Universities in Korea. The accumulated profit from 2006 to 2009 is 10billion won which also ranks top around Universities in Korea. In our consumers mind, the recognition of Hanyang University`s engineering college is resolute. And the famous engineering college, as a result, lifts the entire image of Hanyang University.
The University`s third merit is
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