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Report
( 광고의 개념 및 종류와 특징분석, 기능과 역기능, 성공전략, 광고성공,실패 사례 총체적 조사분석 )
목 차
Ⅰ. 광고의 정의 및 종류....................................................................................................p.4~p.10
1. 광고란? .............................................................................................................................................p.4
2. 광고의 유사개념들.................................................................................................................................p.4
3. 광고의 기능과 역기능...................................................................................................................p.4~p.6
4. 광고의 분류.............................................................................................................................................p.6
5. 인쇄매체와 방송매체의 차이.......................................................................................................p.6~p.7
6. 우리나라의 광고현황.....................................................................................................................p.7~p.9
7. 국제광고...................................................................................................................................................p.9
8. IMC..................................................................................................................................................p.9~p.10
Ⅱ…(생략)
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~p.14
4. 마케팅에 의한 광고전략...........................................................................................................p.14~p.20
Ⅲ. 광고의 성공사례........................................................................................................p.20~p.42
1. 레인콤 아이리버.........................................................................................................................p.20~p.27
2. 진로소주.......................................................................................................................................p.27~p.34
3. 애니콜...........................................................................................................................................p.34~p.42
Ⅳ. 광고의 실패사례........................................................................................................p.42~p.49
1. 메이텍의 후버.............................................................................................................................p.42~p.44
2.
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광고의 개념 및 종류와 특징분석, 기능과 역기능, 성공~.hwp
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