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�젣2湲� �뵒�옄�씤 �븘移대뜲誘� �뜽癒몄뒪荑� 媛뺤쓽
�삉 �닔�젙, �븞�뤌 ?
- WI 湲고쉷 �봽濡쒖꽭�뒪 諛� �젣�옉/媛쒕컻 �봽濡쒖꽭�뒪 -
LEE DONGHYUN
www.zdnet.co.kr
CONTENTS
ZDNet Korea �냼媛�
WI �봽濡쒖꽭�뒪�쓽 �쓽誘�
WI�쓽 湲고쉷
WI�쓽 �젣�옉/媛쒕컻 �봽濡쒖꽭�뒪
* Thinking���
吏��뵒�꽬 肄붾━�븘 (ZDNet Korea) �냼媛�
ZDNet Korea �냼媛�
�젙蹂댄쉷�뱷寃쎈줈 : �쎒�궗�씠�듃(90.8%) ] �쟾臾몄옟吏� ] �씪媛꾩���닚
�씪媛꾩��
寃쎌젣吏�
�쟾臾몄��
�쟾臾몄옟吏�
�쎒�궗�씠�듃
二쇱쐞�궗�엺
24%
29%
40%
45%
50%
91%
�룊洹�
15%
李�/遺��옣湲�
59%
63%
59%
�씠�궗湲�
64%
�궗�옣湲�
93%
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ZDNet Korea �냼媛�
Intelligent INFORMATION HUB + Active HUMAN NETWORK
�쟾�꽭怨� IT �쟾臾몄젙蹂� + 援��궡 �젙蹂댄넻�떊 �젙蹂�
湲곗닠,鍮꾩쫰�땲�뒪 �젙蹂� + 留덉���똿,�깮�솢 �젙蹂�
�떎�떆媛� 鍮좊Ⅸ �젙蹂� + �떖�룄�엳�뒗 遺꾩꽍�젙蹂�
IT FOCUSED DESTINATION SITE
ZDNet Korea �냼媛�
http://www.zdnet.co.kr
WI �봽濡쒖꽭�뒪�쓽 �쓽誘�
WI �봽濡쒖꽭�뒪�쓽 �쓽誘�
�씤�꽣�꽬��� �솉蹂대�몃뵒�뼱媛� �븘�땲�씪 留덉���똿 �옄泥댁씠�떎.
Mass Marketing
Target Marketing
One-to-one Marketing
��� �긽
�떆�옣�젒洹쇰갑踰�
留덉���똿紐⑺몴
寃쎌젣 �썝由�
愿� 由�
而ㅻ�ㅻ땲耳��씠�뀡
��� 以�
�몴�쟻吏묐떒
媛� �씤
鍮꾩감蹂꾩쟻 留덉���똿
李⑤퀎�쟻留덉���똿
吏묒쨷 留덉���똿
�뜲�씠�꽣踰좎씠�뒪 留덉���똿
�떆�옣 �젏�쑀�쑉, 留ㅼ텧�븸, 怨좉컼留뚯”�룄
怨좉컼 �젏�쑀�쑉, 怨좉컼 留뚯”�룄, 留ㅼ텧�븸
洹쒕え�쓽 寃쎌젣
踰붿쐞�쓽 寃쎌젣
�젣�뭹 愿�由�
怨좉컼 愿�由�
One-way
Two-way
留덉���똿 媛쒕뀗�쓽 蹂��솕
�옄猷뚯썝 : IM,�씠�몢�씗.�븳�쁺二�
WI �봽濡쒖꽭�뒪�쓽 �쓽誘�
�쎒�궗�씠�듃�뒗 �떒�닚�븳 �씠誘몄��媛� �븘�땲�씪
�궗�슜�옄�쓽 �씪愿��맂 User Experience瑜� �젣怨듯븯�뿬 以��떎
�떆���(�깮�왂)
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