레포트 > 경영경제

커피빈 경영사례분석및 마케팅전략제시

등록일 : 2010-09-01
갱신일 : 2010-09-01


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본 자료는 신촌 Y대 경영대학 수업 기말과제로 제출하여 A+를 받았던 리포트입니다

한학기동안 6명의 조원들이 많은 브레인스토밍을통해 열과성의를다해 만들었습니다.

인터넷으로 검색한자료가 아니라 도서관에서 책들을보며 직접 작성한 자료입니다.
그래서 여기서 판매되는다른 레포트랑 중복되는내용이 전혀없는레포트입니다.


많은도움될겁니다^-^
Ⅰ.서 론
1. 기업 선정 이유 및 내용 개요····················4

Ⅱ.본 론
1. 기업 소개
1.1 커피빈······························5
1.2 스타벅스····························6
2. 산업 분석
2.1 환경분석
2.1.1 내부 환경 분석·························6
2.1.2 외부 환경 분석·························8
3. 마케팅 전략
3.1. 4Ps Mix Strategy·······················12
3.2. STP Strategy··························16
3.3. SWOT 분석···························18

Ⅲ. 결 론
4. 향후 마케팅 전략
4.1. SWOT Strategy·························20
4.2 향후 마케팅 전략 방향······················20


- Contents -
Ⅰ.서 론
1. 기업 선정 이유 및 내용 개요····················4

Ⅱ.본 론
1. 기업 소개
1.1 커피빈······························5
1.2 스타벅스····························6
2. 산업 분석
2.1 환경분석
2.1.1 내부 환경 분석·························6
2.1.2 외부 환경 분석·························8
3. 마케팅 전략
3.1. 4P’s Mix Strategy·······················12
3.2. STP Strategy··························16
3.3. SWOT 분석···························18

Ⅲ. 결 론
4. 향후 마케팅 전략
4.1. SWOT Strategy·························20
4.2 향후 마케팅 전략 방향······················20




Ⅴ. 그림 목차
-그림 1-1·······························5
-그림 1-2·······························12
-그림 1-3·······························14
-그림 1-4·······························14
-그림 1-5·······························15
-그림 1-6·······························16
-그림 1-7·······························17
-그림 1-8·······························18
-그림 1-9·······························21
-그림 1-10·······························22

Ⅵ. …(생략)

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