[경영학] 스타벅스 - history, market phenomenon, brand marketing etc..식품요식기업분석

[경영학] 스타벅스 - history, market phenomenon, brand marketing etc..

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STARBUCKS COFEE
STARBUCKS COFEE KOREA
STARBUCKS Introduction

A. History

B. Market Phenomenon

C. Brand Maketing Strategies of Starbucks

D. Summery

A. STARBUCKS History
ㆍ1971, First Open in Seatle
ㆍ1987, Howard Schult Takes Office as Director
(Starbucks Location Total : 17)
ㆍ2003, Starbucks Grow into a Multinational Company with
7,225 Shops in 70 Countries
ㆍ1999 July, first open in Korea near Iwha Uvi.
ㆍ2003 5,500 million sales ( growth by 9000% compared to
60 million at fist year )
ㆍ2004 July 27th. open No. 100 store in Iteawon
ㆍOrin Smith: “ Starbucks Korea is the most productive company now and should be the model of other starbucks company”
B. Market Phenomenon of
TAKE-OUT Coffee
ㆍ Starbucks` Strong Points
― provides high quality & Transformation of
coffee culture in Korea
― expanded the concept of emp…(생략)

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