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1. ³×À̹ö ±â¾÷¼Ò°³
(1) ³×À̹ö ±â¾÷¼Ò°³
(2) ³×À̹ö¶óÀÎ ¼ºñ½º¼Ò°³
2. ³×À̹ö¶óÀÎ SWOTºÐ¼®°ú BCG¸ÅÆ®¸¯½º ºÐ¼®
(1) SWOTºÐ¼®
(2) BCG ¸ÅÆ®¸¯½ººÐ¼®
3. °æÀï»ç ºÐ¼®
4. ³×À̹ö¶óÀÎ STPºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
5. ³×À̹ö ¸¶ÄÉÆà 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
6. ³×À̹ö ±Û·Î¹úÀü·« ¼º°ø,½ÇÆлç·Ê
(1) ÀϺ»ÁøÃâ ¼º°ø»ç·Ê
(2) ű¹ÁøÃâ ¼º°ø»ç·Ê
(3) Çѱ¹½ÃÀå ½ÇÆлç·Ê
7. ³×À̹ö¶óÀÎ ÇâÈÄÀü¸Á
CONTENTS
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1. ³×À̹ö ±â¾÷¼Ò°³
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±¹³» ÃÖ°íÀÇ ÀÎÅÍ³Ý Àü¹® ±â¾÷
No. 1 °Ë»ö Æ÷ÅÐ ³×À̹ö, Áê´Ï¾î³×À̹ö, ÇØÇǺó ¿î¿µ
ÀÚȸ»ç ¡®¶óÀÎÁÖ½Äȸ»ç¡¯ÀÇ ¸ð¹ÙÀÏ ¸Þ½ÅÀú ¼ºñ½º ¡®¶óÀΡ¯À¸·Î ±Û·Î¹ú ºñÁî´Ï½º ±â¹Ý È®º¸
(1) ³×À̹ö ±â¾÷¼Ò°³
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LINE corperate
2¡¦(»ý·«)
(2) ³×À̹ö¶óÀÎ ¼ºñ½º¼Ò°³
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