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Dr. Nature
Development of Baby Skin Care Brand
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CONTENTS
Background
- Company Introduction
- Problem Identification
2. External Analysis
Market Analysis
- Competitor Analysis
- Consumer Analysis
- Growth Prospect
3. Brand Development
- Brand Identity
- Core Values
- Products
4. Marketing Strategy
- Channel
- Promotion
- Communication Strategy
5. Expected Results and Conclusion
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1. Company Analysis and Problem Identification
1.1 Company Introduction
Biggest cosmetic company in South Korea, with 39% market share (1st)
Powerful and well established brand shops (ARITAUM, ETUDE, Innisfree), with 25% market share (1st)
Wide range of brands and diverse product lineup, with about 30 brands
Net sales 69.3 billion won, Operation profit 14.8 billion won in the first-quarter¡¦(»ý·«)
1.2 Problem Identification
3. Failure to Capture New Growth Opportunities
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heir income on child care[Seoul Economic Newspaper 2xxx/3/28]
2. External Analysis
Parents are paying More Attention to their child
Expect the baby cosmetics market to enjoy Rapid Growth
From oversaturated adult cosmetic market
to baby cosmetic market
Market Size of Baby Cosmetics
(100 million)
Monthly Cost of Child Care
(10 thousand)
2.1 Market Analysis
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2. Industry Analysis and Growth Prospect
Brand
Market Share
26.6%
31.6%
Product Characteristics
Functional, Basic
Reasonable price
Organic, Green Cosmetics,
Product Image
Promotion Strategy
2.2 Competitor Analysis
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Green Mom and Green Consumption...
2. External Analysis
Out of 17 randomly chosen baby bath products, 10 have been found to contain harmful additives that may cause skin irritation and allegories
[Jungang Daily 2xxx/10/19