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Men’s Suit Market Management
MVIO & Trugen
CONTENTS
1
Intro
2
Market & SWOT Analysis
3
STP & Marketing Mix
4
Comparison & Conclusion
Change of Trend
single men of ages 20-30’s
Fashion becomes important issue for men!
INTRO
Boys over flower
the F4 phenomenon
the significant of STAR MARKETING
INTRO
CONTENTS
1
Intro
2
Market & SWOT Analysis
3
STP & Marketing Mix
4
Comparison & Conclusion
3C analysis
a Character market
Men of ages 20-30’s
Customer
Market & SWOT Analysis
MVIO Market Analysis
competes with
other brands based on
moderate prices
Barriers become low &
demand of casual look
is increasing
Competition
Cheil Industry, Inc.
- stable financial condition
Various product lineups
Company
Market & SWOT Analysis
MVIO Market Analysis
Parent company : Cheil Industry, Inc,.
Efficient customer relationship management
Achieved more awareness and popularity after the Seoul Collection
Strength…(생략)
|
r cost &
reasonable price
Company
SWOT analysis
Market & SWOT Analysis
Trugen Market Analysis
Strength
S
Weakness
W
Opportunity
O
Threat
T
Market & SWOT Analysis
Trugen Market Analysis
Efficient logistics system
Various lines for target customers
Flexible seasonal adjustments of the products
Strength
SWOT analysis
Market & SWOT Analysis
Trugen Market Analysis
Lack of designer for casual wear.
Low recognition among consumers.
Weakness
SWOT analysis
Market & SWOT Analysis
Trugen Market Analysis
The expansion of menswear market
with customers of ages ranging from 20s to 30s
Growing perception that fashion is an expression of one’s
identity and lifestyle
Opportunity
SWOT analysis
Market & SWOT Analysis
Trugen Market Analysis
Difficulty of expansion in the market
Deepening polarization of the market
The vague boundary line between the brands of classic suits and character lines
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