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´õÆäÀ̽º¼¥
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Marketing
Management
Presentation
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1. ´õÆäÀ̽º¼¥ ºê·£µå¼Ò°³
2. Àú°¡ÈÀåÇ° ½ÃÀåȯ°æºÐ¼®
3. ´õÆäÀ̽º¼¥ ¼º°ø¿äÀÎ
4. ´õÆäÀ̽º¼¥ SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
5. ´õÆäÀ̽º¼¥ STPºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
6. ´õÆäÀ̽º¼¥ ¸¶ÄÉÆà 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
7. ¹Ì·¡Àü·«Á¦¾ð
INDEX
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1. ´õÆäÀ̽º¼¥ ºê·£µå¼Ò°³
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´õÆäÀ̽º¼¥Àº »çȸÀü¹Ý¿¡ ¸¸¿¬µÈ ½Ç¼ÓÇü ±¸¸Å½É¸®¿Í À£ºù¿Ç³¿¡ ¸ÂÃç ÇÕ¸®ÀûÀÎ °¡°Ý°ú ÀÚ¿¬ÁÖÀÇ ÄÁ¼ÁÀ» Á¢¸ñ½ÃŲ ÈÀåÇ° ºê·£µå¸¦ ¼±º¸À̸ç ÃÊâ±â Àú°¡ ÈÀåÇ° ½ÃÀå¿¡ µîÀå
´õÆäÀ̽º¼¥Àº ÁßÀú°¡ ÈÀåÇ° ½ÃÀå¿¡¼ È®°íÇÑ ÀÚ¸®¸¦ ±¸Ãà
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2. Àú°¡ÈÀåÇ° ½ÃÀåȯ°æºÐ¼®
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´ëÇü»ç¡¦(»ý·«)
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
¨ç Àα¸Åë°èÇÐÀû º¯¼ö
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