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1. CJ´ëÇÑÅë¿î ±â¾÷¼Ò°³
(1) ±â¾÷°³¿ä
(2) »ç¾÷ºÐ¾ß
2. CJ´ëÇÑÅë¿î ¼º°ø¿äÀÎ
3. CJ´ëÇÑÅë¿î SCMÀü·«
4. CJ´ëÇÑÅë¿î SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
5. CJ´ëÇÑÅë¿î STPºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
6. CJ´ëÇÑÅë¿î ¸¶ÄÉÆà 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
7. CJ´ëÇÑÅë¿î ¼ºñ½º¸¶ÄÉÆÃ
8. CJ´ëÇÑÅë¿î ¹Ì·¡¹æÇâÁ¦¾ð
INDEX
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1. CJ´ëÇÑÅë¿î ±â¾÷¼Ò°³
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´ëÇÑÅë¿îÀº 1930³â 11¿ù 15ÀÏ ¼³¸³µÈ ÀÌÈÄ Áö±Ý±îÁö ±¹³» ¹°·ù¾÷ü Áß ÃÖ´ëÀÎ 22°³±¹ 78°³ÀÇ °ÅÁ¡À» ¹ÙÅÁÀ¸·Î Àü ¼¼°è¸¦ ¿¬°áÇÏ´Â ±¤¹üÀ§ÇÑ ±Û·Î¹ú ¹°·ù ³×Æ®¿öÅ©¸¦ ÅëÇØ ±Û·Î¹ú Á¾ÇÕ¹°·ù ¼ºñ½º Á¦°ø
(1) ±â¾÷°³¿ä
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(2) »ç¾÷ºÐ¾ß
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2. CJ´ëÇÑÅë¿î ¼º°ø¿äÀÎ
_SLIDE_7¡¦(»ý·«)
(3) ½Ç½Ã°£ ¹«¼± ¹°·ùÁ¤º¸ °üÁ¦ ½Ã½ºÅÛ(MPS: Multi Purpose System)
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