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(2) °í°´Áß½ÉÀÇ ±â¾÷¹®È
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4. ȨÇ÷¯½º SWOTºÐ¼®
(1) Strength (°Á¡)
(2) Weakness (¾àÁ¡)
(3) Opportunity (±âȸ)
(4) Threat (À§Çù)
5. ȨÇ÷¯½º STPºÐ¼®
(1) Segmentation (½ÃÀå¼¼ºÐÈ)
(2) Targeting (¸ñÇ¥½ÃÀå¼±Á¤)
(3) Positioning (Æ÷Áö¼Å´×)
6. ¸¶ÄÉÆùͽº 4PÀü·«
(1) Product (Á¦Ç°Àü·«)
(2) Price (°¡°ÝÀü·«)
(3) Place (À¯ÅëÀü·«)
(4) Promotion (ÃËÁøÀü·«)
7. ±× ¿Ü ¸¶ÄÉÆà Ȱµ¿
8. °á·Ð ¹× ÇâÈÄÀü·«¹æÇâ Á¦¾ð
1. ȨÇ÷¯½º ±â¾÷¼Ò°³
(1) ȨÇ÷¯½º ¼Ò°³
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