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CONTENTS
1. ³ó½É ±â¾÷¼Ò°³
(1) ³ó½É ±â¾÷°³¿ä
(2) ³ó½ÉÀÇ ¿¬Çõ
(3) ³ó½ÉÀÇ ±â¾÷À̳ä°ú ¹®È
(4) CIºÐ¼®
2. ³ó½É ¸ÅÃâÇöȲºÐ¼®
3. ³ó½É ±â¾÷Çٽɿª·®
4. ½Å¶ó¸é ¼Ò°³
(1) ½Å¶ó¸é Á¦Ç°Æ¯Â¡
(2) ½Å¶ó¸é ¸¶ÄÉÆÃÀü·«
5. ³ó½É SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunities
(4) Threat
6. ³ó½É ÁÖ¿ä °æ¿µ,¸¶ÄÉÆà Àü·«»ç·Ê
(1) À¯ÅëÀü·«
(2) ±â¾÷¼ºÀåÀü·«
(3) Áß±¹ÁøÃâ ¸¶ÄÉÆùͽº 4PÀü·«
7. ³ó½É ±Û·Î¹ú ¸¶ÄÉÆÃÀü·«
8. ÇâÈÄÀü·«Á¦¾È
9. ³ó½ÉÀÇ ÇÑ°èÁ¡°ú ¹ßÀü¹æÇâÁ¦¾ð
(1) ³ó½ÉÀÇ ÇÑ°èÁ¡
(2) ¹ßÀü¹æÇâ
10. °á·Ð ¹× ´À³¤Á¡
1. ³ó½É ±â¾÷¼Ò°³
(1) ³ó½É ±â¾÷°³¿ä
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