¶Ñ·¹Á긣
¸¶ÄÉÆÃÄÉÀ̽º ¿¬±¸
INDEX
1. ¶Ñ·¹Á긣 ºê·£µå¼Ò°³
(1) ¶Ñ·¹Á긣ÀÇ ¼³¸³
(2) ºê·£µåÀ̹ÌÁö
(3) ±â¾÷¿¬Çõ
2. ¶Ñ·¹Á긣ÀÇ ¼º°ø¿äÀÎ
3. ±â¾÷ȯ°æºÐ¼® (Five Forces Model ºÐ¼®)
4. ¶Ñ·¹Á긣 SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threats
5. STPºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
6. ¸¶ÄÉÆùͽº 4PÀü·«ºÐ¼®
(1) Product
(2) Price
(3) Place
(4) Promotion
7. ¶Ñ·¹Á긣 ¹°·ùÀü·« »ç·Ê¿¬±¸
(1) ¹°·ùÇÁ·Î¼¼½º
(2) Àç°í°ü¸®Àü·«
(3) ¹°·ùÀü·« °³¼±¹æ¾È
8. ¹Ì·¡ ¸¶ÄÉÆÃÀü·«Á¦¾È
9. °á·Ð ¹× ´À³¤Á¡
1. ¶Ñ·¹Á긣 ºê·£µå¼Ò°³
(1) ¶Ñ·¹Á긣ÀÇ ¼³¸³
CJǪµåºôÀÇ º£ÀÌÄ¿¸® ÇÁ·£Â÷ÀÌÁî ºê·£µåÀÎ ¶Ñ·¹Á긣´Â 19...
|