KOREAN AIR
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INDEX
1. ´ëÇÑÇ×°ø ±â¾÷¼Ò°³
(1) ´ëÇÑÇ×°ø °³¿ä
(2) ´ëÇÑÇ×°ø °æ¿µ¸ñÇ¥
2. Ç×°ø½ÃÀå »óȲºÐ¼®
3. ´ëÇÑÇ×°ø SWOTºÐ¼®
(1) °Á¡ (Strength)
(2) ¾àÁ¡ (Weakness)
(3) ±âȸ (Opportunity)
(4) À§Çù (Threats)
4. ´ëÇÑÇ×°ø °æÀï»çºÐ¼®
5. ´ëÇÑÇ×°ø ¸¶ÄÉÆùͽº 4PÀü·«
(1) Á¦Ç°Àü·« (Product)
(2) °¡°ÝÀü·« (Price)
(3) À¯ÅëÀü·« (Place)
(4) ÃËÁøÀü·« (Promotion)
6. ´ëÇÑÇ×°øÀÇ ´Ù¾çÇÑ ¼ºñ½º¸¶ÄÉÆà »ç·Ê
(1) ³»ºÎ¸¶ÄÉÆà Àü·«
(2) ¹®È¸¶ÄÉÆà Àü·«
(3) À¯½º¸¶ÄÉÆà Àü·«
(4) Áß±¹ ³ë¼±¿îÇ× È«º¸¸¶ÄÉÆÃ
(5) µ¿À¯·´ ¸¶ÄÉÆÃ
(6) ÀϺ»¿©Çà ¸¶ÄÉÆÃ
7. °á·Ð
1. ´ëÇÑÇ×°ø ±â¾÷¼Ò°³
(1) ´ëÇÑÇ×°ø °³¿ä
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