NATURE REPUBLIC³×ÀÌó¸®ÆÛºí¸¯
Contents
1. Project Background & Definition
2. Market Trend Analysis
½ÃÀåºÐ¼®
ÀÚ»çºÐ¼®
°æÀï»çºÐ¼®
¼ÒºñÀںм®
SWOTºÐ¼®
3. Brand Naming Strategy
Name Positioning Map
Concept
Key-word
Naming Direction
4. Naming Candidates
5. Consumer Survey
6.Final Recommendation
Project Background & Definition
Project Background & Definition
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Project Background & Definition
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Ÿ ºê·£µåº¸´Ù ³×ÀÓÀÌ ±æ¾î ÀνÄÇϱ⠾î·Á¿ò
±â¾ïÇϱ⠽¬¿î ºê·£µå ³×ÀÓ°³¹ß ÇÊ¿ä
Project Background & Definition
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¨èÀÚ»çºÐ¼®
¨é°æÀï»çºÐ¼®
¨ê¼ÒºñÀںм®
¨ëSWOTºÐ¼®
¨ç Name Positioning Map
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b
flower
gorgeous
gold
smile
face
color
diamond
À̹ÌÁö ÁöÇâ
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Naming Direction
Tone&Manner
Expression
Direction
¼ø¼öÇÔ
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ÀÚ¿¬
¿µ¾î
±ä ´Ü¾îÀÇ ³×ÀÓ
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¹æÇâ1. °£°áÇÑ ³×ÀÓÀÇ ÀÚ¿¬ÁÖÀÇ À̹ÌÁö.
¹æÇâ2. ģȯ°æÀûÀÎ À̹ÌÁö.
Naming Candidates
Naming Candidates
Green+ Pure - ±×¸°Ç»
ÃÊ·ÏÀÇ ÀÚ¿¬ÀÇ ´À³¦°ú ¼ø¼öÇÑ ´À³¦À» °¡Áø ºê·£µå
¹æÇâ1.
Naming Candidates
Green+ Tree ±×¸°Æ®¸®
ÃÊ·ÏÀÇ ÀÚ¿¬ÀÇ ´À³¦°ú ³ª¹«ÀÇ ¿øÃÊÀû ÀÚ¿¬
´À³¦À» °¡Áø ºê·£µå
¹æÇâ2.
Naming Candidates
Pure+ Republic Pureblic Ç»¾îºí¸¯
¼ø¼öÇÔÀ» Åä´ë·Î ±âÁ¸³×ÀÓ¿¡ ¹þ¾î³ªÁö ¾Ê°Ô
republicÀÇ ´Ü¾î¸¦ Á¢¸ñ½ÃŲ ºê·£µå³×ÀÓ.
¹æÇâ1.
Naming Candidates
Eco+ Nature Eco N ¿¡ÄÚ¿£
ģȯ°æÀû ´À³¦°ú ÀÚ¿¬ÀÌ ÇÔ²² ÀÖ´Â ºê·£µå
¹æÇâ2.
Consumer Survey
£ª20´ë ³²³à ÄÚ½º¸Þƽ Ä«Æäȸ¿ø+¿ì¼Û´ëÇлý - 20¸í
£ª20´ë ³²³à ÄÚ½º¸Þƽ Ä«Æäȸ¿ø+¿ì¼Û´ëÇлý - 20¸í
£ª20´ë ³²³à ÄÚ½º¸Þƽ Ä«Æäȸ¿ø+¿ì¼Û´ëÇлý - 20¸í
£ª20´ë ³²³à ÄÚ½º¸Þƽ Ä«Æäȸ¿ø+¿ì¼Û´ëÇлý - 20¸í
Final Recommendation
Naming Candidates
Pure+ Republic Pureblic Ç»¾îºí¸¯
¼ø¼öÇÔÀ» Åä´ë·Î ±âÁ¸³×ÀÓ¿¡ ¹þ¾î³ªÁö ¾Ê°Ô
republicÀÇ ´Ü¾î¸¦ Á¢¸ñ½ÃŲ ºê·£µå³×ÀÓ.
¼³¹®Á¶»ç °á°ú ºÎÁ¤¿¬»ó¼ººÎºÐÀ» Á¦¿ÜÇÑ ÃÑ ÇÕÀÌ ¡®Ç»¾îºí¸¯¡¯ÀÌ °¡Àå ¿ì¼¼Çß½À´Ï´Ù.
±×·¡¼ ÃÖÁ¾¾ÈÀ» ¡®Ç»¾îºí¸¯¡¯À¸·Î Á¤Çß½À´Ï´Ù.
Thank you