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Cranberry Case
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Table of Contents
1. Problem Recognition
2. Short-term suggestions
3. Long-term suggestion
4. Lessons
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Problem Recognition
Problem 1: Color Grading System
No. 2B
No. 3
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Short-term Suggestion 1
$225
The cost of educating the chief berry receiver
$10,000
The cost of installing
a light meter system
Alternative 1: Educate the chief berry receiver
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Short-term Suggestion 1
Alternative 2: Downgrade half of the No.3 berries
The original 50-cent premium: $225,000
Changed premium: $112,500
Saving: $112,500
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Problem Recognition
Problem 2: Drying Capacity
Destoning
1500 bbls
Drying
600 bbls
Dechaffing
1500 bbls
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Short-term Suggestion 2
Alternativ¡¦(»ý·«)
75 bbls each
46 trucks
197 trucks
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7
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9
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