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C O N T E N T S
INTRODUCTION
CRISIS OF NINTENDO
STRENTH OF NINTENDO
SOCIAL EFFECT
CONCLUSION
Q & A
Peach !!
HA HA !!
I N T R O D U C T I O N
INTRODUCTION
Nintendo Co., Ltd.
Multinational corporation located in Kyoto, Japan.
Founded on September 23, 1889 by Fusajiro Yamauchi.
Company capitalized at 10,065,400,000 (Yen).
As of October 2, 2008, Nintendo has sold over 470 million hardware units and 2.7 billion software units.
INTRODUCTION
Nintendo started with playing card Then moved to toy business
INTRODUCTION
Nintendo hit the jack-pot in 1980s
70 %
90 %
Market Share
INTRODUCTION
During 1990s, they began to be shrunken.
In the early 2000, their market share down to 16%.
50 %
25 %
16 %
Getting Down
CRISIS OF NINTENDO
CRISIS OF NINTENDO
Failure of business…(생략)
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ted, Cheap
People of all ages and all gender
Complex of game machine
Fresh, new game’s absence
On-line game
STRENTH OF NINTENDO
STRENTH OF NINTENDO
how
The Nintendo company overcome the crisis?
STRENTH OF NINTENDO
Be Creative!
STRENTH OF NINTENDO
Make
creative product
STRENTH OF NINTENDO
Created from 1980
the beginning of portable game industry.
STRENTH OF NINTENDO
Game & Watch
Durable Screen
Fordable
Cross Key
STRENTH OF NINTENDO
Game & Watch
For a 10 years,
the best game machine.
Sales in JAPAN
12,870,000
STRENTH OF NINTENDO
Game Boy
Created 1989
Actual pioneer of portable game industry
STRENTH OF NINTENDO
Game Boy
Invented with Sharp
Black color Multi color
Be solid for children
1989
Tetris, Super Mario
1996
Pocket Monster
STRENTH OF NINTENDO
Game Boy
2000
Accumulated Sales Volume
1989
1,000,000,000
STRENTH OF NINTENDO
Super Famicom
Created 1980
Game machine for family
SNES(Super Nintendo Entertai
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