|
_SLIDE_1_
Hyundai credit card
_SLIDE_2_
Agenda
Company profile
1
Targeting
2
Loyalty program
3
Q & A
4
Contents
_SLIDE_3_
Hyundai credit card
Profile
_SLIDE_4_
Company profile
Milestone
2001. Participation credit card industry by acquisition Diners Club
2003.5 Launching M card
2005.2 Launching Black card(VVIP)
2005.8 Strategic Partnership with
GE capital
2006~2008
NSCI rank 1
Hyundai
Credit card
Revenue
▲KRW 520 bn
(2xxx 1Q)
Operating income
▲KRW 92 bn
(2xxx 1Q)
Net income
▲KRW 69 bn
(2xxx 1Q)
Company Profile
_SLIDE_5_
Products
Change the rule
By alphabet marketing and color marketing, Hyundai card change the rule to compete among their internal brand.
Product
Prior Occupation of VVIP…(생략)
2. Simult
|
ore Uncle!
_SLIDE_10_
Existing Loyalty Program
Car
/Life
Shopping
Flight
Mileage
Restaurant
/Movie
Petrol
Main
Benefit
M point use for repay of lease, rent
Accumulation by using on institute, network service, hospital.
Accumulation max.10% on major department and online shopping mall
Accumulation of M-point and mileage simultaneously
M point use for Major theater, online shopping mall
Additional accumulation of certain famous brand
Discount on every petrol and GPG station
Discount of engine oil
Partnership
card
Qook-Hyundai
G market plus-Hyundai
The CJ-Hyundai
GS caltex-Hyundai
Common Benefit
Using M point to buy Hyundai-Kia Motors
Using M point on GS-caltex gas station
Discount on Coex Mall
Discount on every professional sports ticket
Existing Loyalty Program
_SLIDE_11_
Existing Loyalty Program
Target: Female
Benefit
Special discount
E-mart, G-market,
Lotte Department store,
Beautiplex, Everland,
Lotte World
2. Simult
인 쇄
바로가기
Hyundai credit card,마케팅,브랜드,브랜드마케팅,기업~.pptx
[Size :
3 Mbyte
]
장바구니
