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Lancome Now and Future
CONTENTS
ABOUT LANCOME
History
The Lancome Rose
Product Line

II. SWOT
Strong
Weakness
Opportunity
Treat

III. NEW PROMOTION

History
Armand Petitjean in 1935
The Art of being beautiful
Perfume
Lancome Make up Luxury Defind
The Lancome Rose
Tales of a Symbol
This flower was created by Delbard in 1973.
Fragrance a La Rose
The Real Lancome Rose
The year 2000..The rose changes according to the campaign.
Product Line
SWOT ANALYSIS
Weakness
Opportunity
Threat
Strength
Strength
Innovation

Excellence

Worldwide Radiance
Weakness
Luxury & Classic Brand Image

High Price of product
Opportunity
New Potential Consumers
- Teenagers
- Men

Active Korean Consumers

New Range of Business
Hair Care
Body & Sun care

Threat
Competitors
- Powerful Cosmetic Brands
New Cosmetic Brands

Decrease of Consumtion
New Product & New Promotion
Christmas Gift Set
Fragrance
Makeup
Development of
Customized I…(생략)